VP of Sales

Bluefish is seeking a high-impact, seasoned VP of Sales to build and scale the company’s go-to-market strategy and revenue execution. This leader will own sales outcomes and drive top‑line growth across Bluefish’s initial roster of AI products, while laying the foundation for a repeatable, scalable sales engine.

To succeed in this role, you must be a full‑stack sales leader with deep experience selling into enterprise brands, strong executive presence, and the ability to operate as a player/coach in an early‑stage environment. You will initially lead from the front as an individual contributor—closing strategic deals directly—while progressively hiring, developing, and managing a high‑performing team and sales operating system.

This role requires high autonomy, strong judgement, and the ability to execute quickly while building long‑term scale.

• Own enterprise revenue for Bluefish, reporting directly to the CEO, with accountability for revenue growth, pipeline health, and forecast accuracy
• Develop and execute a fast‑moving GTM strategy, including segmentation, ICP definition, positioning inputs, account targeting, and sales motion design
• Deliver against aggressive revenue targets, consistently meeting or exceeding quarterly and annual goals
• Lead from the front as a strategic closer, engaging and expanding relationships with executive‑level stakeholders at major global brands
• Drive net‑new customer acquisition while identifying and capitalizing on expansion opportunities across existing accounts
• Build a repeatable enterprise sales motion including:
  • pipeline generation and qualification
  • mutual action plans and close plans
  • pricing and packaging strategy
  • procurement and legal navigation
• Create and manage sales operating cadence (weekly pipeline reviews, forecast calls, QBRs) and continuously improve CRM hygiene and reporting
• Partner closely with product and engineering to:
  • influence roadmap and prioritization based on customer needs
  • ensure product‑market fit feedback loops
  • support enterprise readiness (security, compliance, integrations)
• Hire, build, and lead a high‑performance sales org, including recruiting, onboarding, coaching, and performance management
• Develop and mentor sales leaders and AEs, improving:
  • discovery quality
  • deal strategy and execution
  • executive‑level communication
  • negotiation and closing discipline
• Proactively monitor and respond to industry trends, customer needs, and competitive landscape to stay ahead of market shifts
• Serve as an external‑facing leader: representing Bluefish through industry events, customer meetings, and thought leadership that strengthens brand credibility and market authority
• Act as a key cross‑functional partner across Marketing, Customer Success, Product, and Leadership to ensure coordinated growth execution

• 10+ years of experience in enterprise sales, including leading teams and scaling revenue
• Proven track record of building and leading early‑stage or scaling sales organizations
• Deep experience with complex enterprise sales cycles and high ACVs
• Strong understanding of selling martech / data / AI‑driven solutions into enterprise brands
• Familiarity with AI and data concepts
• Demonstrated ability to build relationships and credibility with C‑level executives
• History of consistently achieving revenue targets and building predictable pipelines
• Strong hiring and talent development record—able to attract and retain top performers
• Ability to operate effectively as an individual contributor while building a team over time
• Exceptional communication, collaboration, and analytical skills
• Comfortable working in a small team and thriving in a fast‑paced, high‑intensity environment
• Willingness to travel as needed

About Bluefish

Bluefish is the enterprise marketing engine for AI. As consumers increasingly use AI tools to discover and purchase products online, the traditional customer journey is collapsing into a single AI answer. With over a billion people leveraging AI platforms, Bluefish is built to empower Fortune 500 marketers with control over this critical new channel.

Joining the Bluefish team means working alongside a tight‑knit group of martech industry…