Sr. Specialist, Programmatic Partnerships - Ad Sales

Overview

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ:

CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Information about Spectrum Reach can be found on Spectrum Reach’s website.

The Senior Specialist, Programmatic Partnerships role will support the management of a portfolio of revenue partnerships for Spectrum Reach’s National Sales organization and lead key business and sales operations initiatives such as reporting, demand quality management, and overall platform integration integrity.

This role’s focus will be multifaceted spanning partner management, go-to-market, and sales operations. Go-to-market efforts include supporting a growing book of business consisting of revenue partnerships across SSPs (platform-specific marketplaces, SSP-sourced demand), DSPs, retail media networks, and other revenue-driving technology partners (e.g., managed-service principle buying platforms, data vendors, and ad exchanges). The second focus area is to lead the internal infrastructure development required for phased scaling of programmatic business, including sales reporting, demand quality management, and rollout of new monetization capabilities.

As a key team member this role will ensure we are set up for success by ensuring partners in the advertising ecosystem have a positive customer experience and help fuel Spectrum Reach revenue growth through strategic and consistent engagement with internal and external partners to promote Spectrum Reach’s offering and our near- and long-term strategies.

• Partner Management
  • Assist in the development and execution of strategic plans for each partner.
  • Respond to partner requests for information, demand opportunities, and deal/marketplace troubleshooting in a timely and detailed manner.
  • Schedule and manage partner touchpoints (in person/virtual) to keep abreast of product updates, initiatives, and strategic growth opportunities.
  • Evaluate and escalate operational needs for each partner to internal stakeholders and support teams.
  • Provide input on new partners and demand opportunities.
• Sales Operations & Demand Generation
  • Achieve and surpass established revenue goals.
  • Share Spectrum Reach’s unique value proposition to raise awareness in market, including proactive sharing of sales collateral.
  • Build and update partner scorecards, identifying unique value propositions across partners.
  • Partner with Direct Sales on lead generation by leveraging partners and sharing insights from indirect demand channels.
• Deal Generation and Management
  • Own programmatic marketplace intake requests and QA activities (PMPs/DSP deal library deals, curation marketplaces, open exchange, partner-sourced deals) with support from ad operations and yield teams.
  • Lead deal and marketplace activation and ongoing management with partners; clearly communicates deal parameters, establishes process for monitoring deals, and escalates issues to internal and external partner support teams.
• Reporting & Analytics
  • Lead programmatic sales reporting (National + Local) across several SSP data feeds and internal dashboards; collaborate with the Business Intelligence team to audit data integrity and accuracy.
  • Partner with Yield to gain insights into inventory utilization and suggest optimizations to maximize revenue generation.
  • Collect feedback from dashboard users and translate needs to the BI team for evaluation and execution; manage ongoing cadence to track progress against reporting improvements.
  • Provide reporting training to sales leaders and cross-functional leaders.
  • Provide cadenced and ad-hoc reporting to support growth areas across National, Local and Category sales.
• Business Operations
  • Direct Sales: support client-facing sales teams…