Analyst, Yield Inventory

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information,  .

Premion, a leading “Over-the-Top” advertising and media business seeks a talented and dedicated Yield Inventory Analyst.

The Team
This position is part of a larger Yield Management Team that is responsible for maximizing revenue, margin profits, and minimizing liability through inventory control and strategic ad placements.

The Position
This position is responsible for yield management activities using Freewheel and other possible sources of inventory, liaising with the business development team to ensure partner agreements are being executed appropriately and managing campaigns to profitability goals. This team will also add insight into any campaign management issues. The right person for this role must thrive in a dynamic, fast-paced collaborative environment, want an opportunity to make a significant impact and jump at the opportunity to take on new challenges.
Location

Premion is a high growth division of TEGNA with services within Phoenix, AZ, and New York City, NY. This is a full-time position.

As a member of our team, you will:

• Budget Management:
Manage programmatic advertising budgets, allocating funds effectively across campaigns and ensuring cost efficiency.

• Stay up to date with industry trends and changes in the programmatic advertising landscape, making recommendations for adaptation as needed.

THIS DESCRIBES YOU

• You have a positive approach to challenges

• You enjoy being strategic and problem-solving

• You can leverage quantitative thinking to manage campaign success

• You have excellent attention to detail, set high standards and hold yourself accountable

• You have a passion for online advertising, media, and music

Responsibilities:

Pre sales

• Assist Planning team; building plans and adding inventory sources

• Approving Planning docs for client quotes

• Assisting with onboarding of new providers

• Assigning to content categories and approving eligibility of inventory against delivery

Post sales

• Review each deal against demand for appropriate starting CPM

• Optimize rates on each deal line against demand to ensure proper Yield is maintained on each buy

• Optimize between deals, review delivery and determine how much can be shifted from one deal  another

• Optimize each Order by adding additional deal ’s and adding spend against them with corresponding price points

• Review supply sources between each server and determine when it best to move existing demand to FW

• Assist with optimizations for Attribution metrics

• Give AdOps team assistance where needed in optimizing remaining KPI’s
oVCR
oCTV %
oIVT

Analytics

• Run all reporting for delivery metrics against supply sources

• Review all recommended bids and bid rates to analyze marketplace and make recommendations for better performance

• Report on all new inventory sources to CSM Team

• Help to analyze margins against the entire DSP, give recommendations for improving
•

Requirements:

• 1 year+ experience in programmatic trading/campaign management role in the advertising/online media space (video ad experiences a strong plus)

• Highly analytical mindset and skills needed with a hyper focus on profit margins and campaign delivery.

• Must be able to multi-task multiple account projects, work well under pressure and excel in a fast-paced, high-energy start-up environment

• Passion for your work and your clients’ satisfaction

• Excellent verbal, written and MS Office (Word, Excel, PowerPoint) skills

• Teamwork and interpersonal skills. Trustworthy and dependable

• Excellent attention to detail

• Able to set high standards and hold yourself accountable

• Become a product expert in programmatic buying

• Work with customers to develop achievable campaign goals

• Desire and ability to learn new technical skill sets such as using an API to…