Director, Ad Sales - Political, Advocacy and Government

Director, Ad Sales - Political, Advocacy and Government

4 days ago Be among the first 25 applicants

Teamwork makes the stream work.
Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

At Roku, we like to say that there are no bystanders, and that is as true in the advertising team as it is in any other facet of the company. We work together to ensure our clients understand this new world of advertising, that they are making the best possible decisions to support their own goals, and drive advertiser interest and engagement across the board.

The Advertising Sales team is responsible for driving ad revenue with Advertisers and ultimately enabling our clients to reach their business objectives.

This critical leadership role manages the Political, Advocacy and Government (PAG) business, owning a distinct P&L and setting a multi-year product and go-to-market strategy tailored to the vertical. The leader operates autonomously, presents clearly to executives, and drives coordinated execution across Sales and Account Management, keeping teams aligned to measurable OKRs and outcomes.

The estimated annual salary for this position is between $360,000 - $396,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for incentive compensation/commissions, health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

• Motivate and lead a team of Individual Contributors to meet and surpass revenue goals.
• Sets PAG strategy, revenue goals, and team needs to the executive team with clarity and simplicity; secure buy in and influence outcomes.
• Own and grow a large, standalone P&L for PAG, driving revenue and margin while maintaining operational rigor.
• Anticipate evolving product needs 1–2 years out; develop a strategy and plan of attack tied directly to business impact and revenue upside.
• Define and socialize strategic plans and OKRs across Sales and Account Management; align teams and gain commitment to the vision.
• Communicate across diverse stakeholders with precision; operate fearlessly and autonomously to push nuanced, revenue driving initiatives unique to PAG.
• Works closely with key cross functional partners across product, legal, marketing, go-to-market, and other key stakeholders to define unique challenges to the segment and drive solutions
• Manage multiple concurrent work streams, internal and external, and drive progress toward key goals.
• Navigate the programmatic ecosystem and a publisher’s role within it, accounting for intense policy regulation and scrutiny.
• Cultivate and leverage strong market relationships across diversified verticals; build trusted partnerships beyond political into advocacy/public affairs and government.
• Maintain relationships with DSPs and their political/government teams (traders, PAG leadership, sellers) to accelerate execution and unlock opportunities.
• Operate at both altitude and depth: roll up sleeves alongside the team to understand detailed mechanics while organizing layers of nuance.
• Run complex projects end to end; ensure stakeholder involvement, task adherence, and accountability through to completion.
• Thrive in ambiguity; convert unknowns into opportunity and forward momentum.

• Empathetic, “we” oriented…