Audience Development Manager, Events

We are seeking a detail-oriented and proactive Audience Development Manager to support our event team in building and maintaining high-quality contact lists for event invitations. The ideal candidate will have 1-3 years of experience in data management, research, and audience development, with a strong ability to analyze and organize data efficiently. This role will also require part-time focus as an administrative coordinator across the M+D ecosystem, including multiple client projects.

• Data Research & Collection:
• Identify and pull new contact data from various sources (e.g., Linked In, industry databases, CRM tools including Salesforce, Rocket Reach, etc.) to expand event invitation lists.
• Ensure data accuracy and relevance by verifying contact details and job titles.
• Contact List Cleaning & Management:
• Remove duplicates, outdated entries, and irrelevant contacts from existing lists.
• Filter out competitors to our sponsors and job titles that do not align with event objectives.
• Organize and segment contact lists based on event-specific criteria (e.g., industry, seniority, location).
• Database Maintenance:
• Update and maintain CRM or contact management systems with accurate and up-to-date information.
• Ensure data integrity by regularly auditing and cleaning databases.
• Work closely within the team to understand audience targeting requirements.
• Provide regular updates on list progress and data quality.
• Assist in analyzing audience engagement metrics post-event to refine future targeting strategies.
• Compliance & Best Practices:
• Ensure all data collection and management practices comply with relevant data protection regulations (e.g., GDPR).
• Stay informed about industry trends and tools to improve data research and management processes.

• Planning and Coordination:
• Assist with the overall planning of events, ensuring all logistical details are aligned, preparing event schedules, arranging transportation, and tracking event budgets
• Schedule meetings and prepare meeting agendas, take minutes, coordinate meeting logistics as required
• Administrative Support
• Handle administrative tasks as required by the M+D team such as preparing client and/or project materials, maintaining lists and databases, and ensuring all important documentation and correspondence are up-to-date and accurate
• Manage files, prepare reports, handle confidential information, and perform research or tasks as needed to assist the team in preparing proposals and
• Correspondence and Communication
• Handle client/vendor communications such as drafting and sending correspondence, ensuring timely responses

• 1-3 years of experience in data management, research, or a related field.
• Proficiency in using CRM tools (e.g., Salesforce, Sales Intel, Rocket Reach, etc.) and data management platforms (Hub Spot)
• Strong research skills with the ability to source and verify contact information efficiently.
• Excellent attention to detail and organizational skills.
• Basic understanding of data privacy regulations (e.g., GDPR).
• Strong communication skills and ability to work collaboratively in a team environment.
• Onsite corporate event experience & ability to demonstrate in-person charisma when client facing
• Familiarity with Microsoft Excel and Google Sheets for data cleaning and analysis.
• Ability to work independently and meet deadlines in a fast-paced environment.
• Interest in events, marketing, research/data, and audience development.

• Experience with Linked In Sales Navigator or similar tools for prospecting is a plus.
• Knowledge of event management or event marketing strategies.
• Public speaking

• Data and metrics-driven
• A professional approach driven by passion, creativity, energy, resourcefulness, entrepreneurialism, and with great attention to detail
• Ability to collaborate and communicate with multiple stakeholders with confidence and charisma
• Superior organizational skills, ability to manage multiple projects simultaneously within a high velocity, deadline-driven work environment
• Generous spirit and gracious sense of humor