Sales Enablement & Marketing Specialist

The Sales Enablement & Revenue Marketing Specialist for DRUM UPSKILL program plays a critical role in driving top-of-funnel momentum by building awareness of DRUM's upskilling programs, generating interest, and delivering qualified leads to the sales team. This role bridges marketing and sales, ensuring campaigns and content resonate with target organizations while making it easier for sales to engage prospective clients.

Key Responsibilities

1. Campaign-Driven Lead Generation

* Build and manage targeted prospect lists based on industry, company size, and buyer persona of IT and Engineering Director, VP, or C-Suite decision makers.

* Plan, execute, and optimize outbound campaigns in Hub Spot to generate interest in DRUM UPSKILL programs.

* Track engagement metrics (opens, clicks, replies) to identify warm leads and route them to the sales team.

* Research target accounts and create account intelligence briefs to inform personalized outreach.

2. Marketing Content & Sales Support

* Develop and maintain email templates, one-pagers, and decks tailored to key personas and industries.

* Create visually compelling collateral using Canva, including case studies, client success stories, and promotional visuals highlighting DRUM's consulting and upskilling expertise.

* Package insights, campaign results, and client stories to improve sales outreach and engagement.

3. Hub Spot Campaign & CRM Management

* Optimize Hub Spot workflows, sequences, and automation to support lead nurturing and campaign execution.

* Maintain CRM data cleanliness and segmentation to improve targeting and analytics.

* Set up alerts and triggers so engaged accounts are routed efficiently to the appropriate sales reps.

4. Cross-Team Collaboration & Feedback

* Share insights from campaigns, lead quality, and prospect engagement with marketing and sales teams.

* Ensure alignment between campaigns, marketing initiatives, and DRUM UPSKILL sales motions.

* Report regularly on campaign performance, lead quality, and content impact to drive continuous improvement.

Skills & Qualifications

* Experience using Hub Spot CRM and outbound campaign tools.

* Proficiency with Canva or similar tools for creating marketing and sales content.

* Strong copywriting skills for email, collateral, and campaigns.

* Data-driven mindset - able to analyze engagement metrics and optimize campaigns.

* Background in marketing, marketing operations, sales enablement, or related roles.

* Familiarity with Linked In, Zoom Info, or other lead intelligence platforms.

Who Thrives in This Role

* Creative thinkers who can turn campaigns into qualified leads for DRUM UPSKILL sales.

* Strategic problem-solvers who enjoy building demand and supporting teams.

* Organized, detail-oriented professionals who thrive at the intersection of marketing, sales enablement, and people strategy.

* People who are passionate about helping organizations upskill their workforce and delivering measurable impact.