Senior Analyst, Data Strategy; Freelance

Position: Senior Analyst, Data Strategy (Freelance)
Company description

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers.  With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world's largest healthcare communications network,

Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR), the world's third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

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Overview

The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. Specifically, we:

* Discover new paths for growth by uncovering and developing new segments, products, and channels

* Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on the marketing investment

* Lay the Strategy foundation for companies just starting to develop relationship marketing capabilities

* Collaborate with creative, media, marketing and technology to build a robust marketing strategy for the client

Responsibilities

Responsibilities

Senior Analysts are exposed to a range of clients, projects and responsibilities. You will be working with a team of highly talented individuals in Strategy, Marketing, Media, Creative and Technology to help drive results for our clients. Your activities will include:

* Providing integrated marketing analytical solutions across customers and channels to improve client decision-making

* Conceptualizing and communicating strategic solutions

* Collaborating with clients to develop clear business and measurement objectives

* Applying various quantitative methods to analyze and interpret information from multiple data sources

* Preparing analysis and tracking of marketplace, technology and consumer demographic trends both within and across multiple industries

* Developing and maintaining functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements

Qualifications

Qualifications

* Our senior analysts are a diverse group of highly qualified people with various backgrounds, with and without rigorous analytic experience. They bring qualities such as intellectual curiosity, determination and creativity to our client work.

* We seek highly motivated individuals with a strong record of professional achievement.

* 2+ years of business experience working in Management Consulting, Marketing, Advertising, or Interactive/Technology Consulting

* Bachelors degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience, MBA a plus

* Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI

* Experience in program measurement (online and/or offline), test design and financial modeling a plus

* Experience writing and presenting proposals or reviewing strategy projects to clients and internal senior management

* Fluency with Microsoft PowerPoint, Word, Excel:

Experience with SAS, SPSS or other data manipulation tools a plus

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming…