Associate Social Strategist Intern

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

We're searching for a Social Strategist Intern who can uncover breakthrough customer insights and inspire impactful cross-channel marketing programs. You'll drive the application of customer insight into the marketing program development process. You'll seamlessly integrate meaningful creative to ensure that all work builds off a compelling insight in support of business strategy.

Responsibilities

Overview of a day in the life:

* Monitor online conversations

* Participate in online conversation via posts to build brand visibility and thought leadership

* Creatively and proactively assist the brand's and your Digitas team in the development of social strategies, playbooks, etc.

* Serve as the initial point of contact for inbound requests from the social client team

* Identify, analyze issues, patterns and trends in in the client landscape and with brand agnostic digital trends

* Create and ideate, every. single. day.

* Establish benchmarks for metrics and develop a reporting schedule including recommendations

* Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns

* Identify and engage advocates/influencers

* Proactively escalate and communicates issues, observations, opportunities, and insights to the appropriate client team

* Establish credibility as a thought leader on new social media tools, best practices and how organizations are using new tools, in order to gain a rapid competitive (and early adopter) advantage

* Further establish Digitas credibility in the Social space by participating in professional networking arenas - attending/speaking at relevant events

Qualifications

Traits and skills we're looking for:

* Experience living in the social media universe-you're in-the-know on You Tube, Reddit, Tumblr, Pinterest, Instagram, Facebook, Twitter, blogs, etc.

* Excellent research and writing skills-and the ability to create smart content quickly

* A passion for blogging, microblogging and Facebooking - or just creating content in whatever platform you favorite

* A strong understanding of marketing strategy, particularly feed marketing

* Experience sourcing and managing content development and publishing

* The ability to back up great creative ideas with sound analytical reasoning

* To be considered, candidates will need to submit a YOUnicorn Brief as part of the application. Briefs should be no more than 60 seconds.

* Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL
· E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Got the sparkle? Apply if you believe your unique skills are a fit.

Show us what makes you a Unicorn!

Please create a short video or presentation showing us your true Unicorn self to include in your application submission, using the instructions below. You do not need to be in the content you create, this is an opportunity to get creative, show us what makes you unique by highlighting things we might not see on your resume.

YOUnicorn Brief:

For over a decade, the Unicorn has been the ultimate icon for Digitas, representing the magic of our people, culture, and work. We believe in celebrating the uniqueness, spirit,…