Retention & Loyalty Marketing Manager

Our client is seeking a hands-on Retention & Loyalty Marketing Manager to own and grow customer retention across email, SMS, and loyalty channels. This role is responsible for driving repeat purchase, lifetime value, and engagement through data-driven lifecycle marketing strategies.
This is a highly executional role for someone who can independently build, launch, test, and optimize campaigns while partnering cross-functionally with eCommerce, creative, and analytics teams.

Key Responsibilities

• Own retention strategy across email, SMS, and loyalty programs
• Plan and execute lifecycle campaigns including onboarding, post-purchase, win-back, and loyalty
• Build and manage customer segmentation, automation, and triggered messaging
• Lead A/B testing initiatives to optimize performance and conversion
• Analyze campaign performance and report on KPIs tied to revenue, engagement, and retention
• Manage campaign calendars, QA workflows, and execution timelines
• Partner with creative teams to brief and deploy high-performing assets

Qualifications

• 4-6+ years of hands-on experience in retention, lifecycle, or CRM marketing
• Proven ownership of email and SMS programs in an eCommerce environment
• Experience with platforms such as Klaviyo, Attentive, Bluecore, or similar
• Familiarity with loyalty platforms and customer segmentation strategies
• Strong analytical skills with the ability to translate data into action

Compensation: $80,000 - $95,000
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.