Head of Social Media

ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today's complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more.

Made up of leading firms Berlin Rosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

Orchestra is seeking its first-ever Head of Social Media, a senior strategic leader responsible for building, scaling, and evolving a best-in-class social media practice across the entire Orchestra network.

This role spans all Orchestra verticals-Consumer, Corporate & B2B, Real Estate & Hospitality, Advocacy & Impact-and integrates with Influencer Marketing, Paid Media, Owned Media, Creative, Strategic Insights, and PR/Earned Media. You will architect the social media vision for Orchestra, unify standards and systems across the network, and guide clients and internal teams on how to maximize social to drive brand, reputation, engagement, and business outcomes.

A central mandate for this role is to build and manage a robust social content production capability, including in-house and outsourced production models, creator networks, and scalable workflows for short-form content development across all sectors. You will also build, lead, and mentor a high-performing team of social strategists and specialists, ensuring Orchestra has the talent and structure required to deliver world-class social work across categories.

This is a role for a hybrid strategist-operator-leader who can:

• Set the enterprise social vision
• Build systems, tools, and Centers of Excellence
• Guide integrated program design
• Ensure consistent, high-quality execution
• Lead a high-growth team of specialists and strategists
• Serve as senior counsel on Orchestra's highest-priority accounts

The ideal candidate brings deep experience in organic social media strategy across channels and categories-especially platforms like Instagram, Tik Tok, Linked In, Meta, X, You Tube, Reddit, Substack
-and understands how social works as part of integrated marketing systems.

Role location: This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in office 3 days per week.

ACCOUNTABILITIES AND QUALIFICATIONS

As the Head of Social Media, you will...

Build & Execute

• Develop and implement the foundational architecture, frameworks, systems, and tools for social media across Orchestra (playbooks, workflow models, best practices, measurement standards).
• Serve as Orchestra's enterprise social media thought leader, translating industry trends, algorithms, and platform innovations into actionable guidance.
• Create scalable Centers of Excellence for social content development, platform management, community management, and optimization
• Lead social strategy for key enterprise and large integrated accounts requiring executive-level counsel.

Operationalize Excellence

• Oversee social media strategy, content development, posting, community management, channel optimization, and reporting across marketing and integrated PR accounts.
• Build and mentor a team of Social Media Strategists, Specialists, and Community Managers, ensuring platform-specific expertise, cross-training, and growth pathways.
• Partner closely with Creative & Content, Influencer Marketing, Paid Media, and Strategic Insights to deliver integrated, high-performing programs.
• Establish a measurement and insights framework in partnership with the dedicated Strategic Insights analyst.

Approach Work with Creativity & a Growth Mindset

• Develop innovative social-first programs and creative concepts that break through crowded feeds and emerging platforms.
• Champion test-and-learn approaches (formats, CTAs, creators, platform-native tactics) to maximize reach and impact.
• Bring a storytelling instinct that connects brand strategy, culture, platforms, and user behavior.

Collaborate & Influence

• Integrate the social function deeply across Orchestra's verticals.
• Serve as a visible leader internally-leading trainings, workshops, templates, and trend reports…