Vice President of Product Marketing

Who We Are

At ad Marketplace, our mission is to deliver the most engaging consumer search experiences while empowering advertisers to measure media performance accurately. Today, millions of people worldwide engage with our exclusive, transparent media placements across the internet's leading browsers, shopping apps, and review sites.

Our award-winning culture is built around five core values (known as our 5C's):
Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness. With these guiding values, ad Marketplace seeks to empower our team to reach their full potential through continued learning, and the opportunity to do their best work.

The Role:

We are seeking an experienced and hands-on Vice President of Product Marketing to lead the messaging and go-to-market execution for our native search media products. That delivers relevant and novel search ads to users searching on the open web. You will transform innovation into compelling narratives that resonate with global advertisers, publishers, and agencies, while positioning our newest product, AMP Discover, the leading search ad solution to the AI chat and advertising browser era.

This is a once in a career opportunity to lead the next-generation of search and drive our third wave of 10X growth!

Who You Are:

* Champion a searcher-obsessed, market-driven mindset, ensuring advertiser and publisher perspectives shape strategy and execution.

* Partner closely with Product, Tech, Advertiser Sales, and Business Development executives to ensure product marketing drives deal making and revenue.

* Track record of defining and executing the product marketing vision and strategy, tracking impacts with business objectives.

* As part of the executive leadership team, contribute to company-wide strategy, growth planning, and innovation initiatives.

Key Responsibilities:

Product Narrative & Positioning:

* Own positioning and messaging for our Native Search media products-AMP Find and AMP Discover, built on our Arena tech platform
-ensuring differentiation across advertiser and publisher audiences.

* Lead creation of advertiser-vertical and distribution channel specific narratives, highlighting unique advantages of our media.

* Develop integrated narratives around industry themes including AI usage, media value measurement, and next-gen search advertising.

* Craft consultative materials (value props, demos and use cases, solution guides) that make complex concepts simple and compelling.

* Develop deep understanding of buyer and publisher personas, their journeys, and unmet needs across search and performance media.

Go-to-Market (GTM) Excellence

* Build integrated GTM plans with clear audiences, value propositions, campaign strategies, and KPIs.

* Partner with commercial leaders to ensure go-to-market strategies directly support revenue objectives.

Enablement & Content Excellence

* Build a sales enablement engine with playbooks, battle cards, one-pagers, solution guides, FAQs, and demos.

* Oversee high-quality collateral for pitches, quarterly reviews, whitepapers, customer stories, and industry panels.

* Refresh messaging frameworks regularly based on market insights and feedback.

Qualifications:

* 10+ years of product marketing experience driving launches and commercialization for complex, ideally in advertising technology; search expertise is a strong plus.

* Proven success in end-to-end product marketing: positioning, messaging, GTM strategy, launches, lifecycle management, and sales enablement.

* Compelling storyteller with strong positioning and writing skills; able to translate complex technical capabilities into simple, differentiated business value.

* Comfortable diving into product details, data, and AI/ML concepts; able to collaborate closely with engineers, product managers, and data scientists.

* Familiarity with applications of AI in advertising, search, and monetization (e.g., NLP, agentic AI, personalization, user acquisition); able to translate innovation into compelling market narratives.

* Executive presence and communication skills; analyst and media relations experience a plus.

Join Us

ad Marketplace has been named as one of the best places to work in New York City by Built In and Crain's- the latter of which have recognized us the past three years straight! AMP is currently experiencing triple digit growth, and it's never been a better time to join our team!

We offer a robust continuing education program, management training, regular company-wide lunch and learns, and well-defined career paths to ensure all our employees have an opportunity to grow.

At ad Marketplace, we play to win, but we learn from our setbacks.

Our commitment to a collaborative environment means no one succeeds alone, and no one fails alone either.

We know you've come to expect comprehensive healthcare, wellness programs, paid time off, commuter benefits, and 401k matching from any company, so it's a good thing we offer all of that and so much more. ad Marketplace offers Summer Fridays, catered…