Director, Marketing, Bb Global and NA

** POSITION SUMMARY*
* The Director, North America & Global 360 Marketing at Bumble and bumble is responsible for leading the development and execution of integrated, consumer-centric marketing strategies across multiple touchpoints and regions. This position will oversee the end-to-end marketing lifecycle-from market research and product development to creative execution and activation, with a deeper focus on commercialization. The Director will work collaboratively across cross-functional teams to drive category growth, market share, and brand awareness, ensuring a cohesive and compelling consumer experience both online and offline.

This role will lead marketing initiatives that recruit new consumers and cultivate existing ones, ensuring that Bumble and bumble maintains its position as an innovative and consumer-driven brand in the beauty industry. The role encompasses both global strategy AND North America execution.

** DESCRIPTION*
* ** Go-to-market*
* + Develop breakthrough campaign concepts and support in driving integrated marketing strategies across departments.

+ Drive the end-to-end process for assigned product launches, from concept through go-to-market strategies, ensuring alignment with the consumer journey and the overall brand vision, while driving cross functional collaboration to bring to market and track post-launch performance.

+ Support ED with developing 3-year innovation strategy and 18-month detailed calendar, including new product launches, launch and leverage campaigns/commercial innovation aligned to annual Global marketing plans and brand growth targets.

+ Ensure that all marketing strategies, activations, and content align with the global brand strategy, while tailoring them to meet regional and local consumer needs and preferences of the US and Canadian consumer.

** Conceptual Marketing*
* + Create data-driven, consumer-centric 360 briefs that inspire best-in-class creative assets and marketing initiatives.

+ Collaborate closely with Creative to build visual brand identity and creative assets aligned with brand strategy and target consumers.

+ Support Category Pillar with the acceleration of diversity efforts by leveraging consumer insights, assets, product claims, and influencer strategy to reflect an authentic, consumer centric approach; ensure cohesion across all touchpoints such as digital, mobile, social, and retail environments.

** Leverage Insights*
* + Partner with ED to oversee market research initiatives, including quantitative and qualitative analysis, and translate consumer insights into actionable marketing strategies to increase market share.

+ Review sales trends, category shifts, and consumer behaviors through market intelligence and competitive analysis. Translate consumer insights into strategic marketing drivers.

** VM Support*
* + Partner with Trade Marketing on development of national VM strategy and executional plan including accurate assortment and product priorities, overhauls, new door roll-outs, Flagship updates, cash wraps, end caps, events, etc. when applicable.

+ Partner with Trade Marketing & /Commercial teams to highlight retailer-specific heroes and opportunities through placement, visuals and copy utilizing key analytics and strong competitive insights.

** Business Strategy, Performance Tracking*
* + Own annual pricing strategy and help deliver pricing plans across all cross functionals. Partner with finance and corporate pricing teams to enable a brand pricing strategy that builds on existing strengths and competitive intelligence.

+ Support ED in day-to-day budget tracking and ensuring that POs are placed and vendor are paid in a timely manner.

+ Drive revenue growth, market share expansion, and brand awareness through effective campaign performance and strategic marketing initiatives.

+ Track and report on key performance indicators (KPIs) such as customer acquisition, retention, and engagement, adjusting strategies as needed to optimize results.

+ Measure the success of marketing campaigns based on objectives, providing insights and recommendations for continuous improvement.

** Metrics*
* ** for Success*
* + Topline revenue growth.

+ Market share expansion and brand recognition.

+ Customer acquisition, retention, and engagement metrics.

+ Campaign performance based on defined objectives (e.g., reach, engagement, ROI).

+ Partnership and collaboration impact across global and regional teams.

+ Effective budget management and resource allocation.

+ Strengthening of brand equity, sentiment, and reputation.

** QUALIFICATIONS*
* + 8+ years of experience in integrated marketing roles, preferably within the beauty, retail, or consumer goods industries.

+ Proven track record of leading cross-functional teams, managing end-to-end marketing campaigns, and driving revenue and market share growth.

+ Deep knowledge of the beauty industry, retail channels, and consumer behavior, with expertise in digital and traditional marketing strategies.

+ Strong analytical skills with the ability to…