Senior Vice President, Connections Strategy; CRM

Position: Senior Vice President, Connections Strategy (CRM)
Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

At Digitas, we think about CRM & Loyalty as Addressable Relationships - this encompasses any interaction with a known customer. We are looking for an SVP to help drive overall growth for the practice within Digitas. As an SVP, Solutions, CRM & Loyalty, your comprehensive CRM & Loyalty depth will be essential to the continuous advancement of the agency's CRM & Loyalty practice.

Demonstrating an intimate understanding of consumer data and how consumers interact with channels and technology, this pivotal role demands a focus on how to most effectively sell CRM and Loyalty to solve clients' business challenges through an orchestrated system of paid, owned and earned touchpoints that drive loyalty for a brand.

Responsibilities

Day-to-day, your role will concentrate on elevating and selling our offering for Addressable Relationships

* Evolving and advocating our Addressable Relationships offering to clients across verticals and categories, inclusive of CRM, Loyalty and CX

* Driving agency thought-leadership, building our narrative and developing a toolkit for consistent application of the practice; serving as the voice of the agency for current clients and new business prospects

* Building relationships with our client leads, capability leads and other Groupe leadership to sell and/or cross-sell our Addressable Relationships offering

* Spearheading new offerings within Addressable Relationships, collaborating with capability leads and other solution leaders to differentiate Digitas and keep us on the cutting edge

* Leading new business and organic pitches that fall under the Addressable Relationships solution

* Identifying partners that ladder to our Networked Experience positioning within Addressable Relationships

* Handoff wins to activation team

Qualifications

This pivotal role requires an outstanding breadth and depth of expertise (18+ years in CX, CRM or Loyalty), including a track record of impactful work experience and professional ingenuity - which means you are:

* A savvy marketer and passionate problem-solver with deep expertise in CX, CRM and Loyalty

* Deeply knowledgeable across data, technology, strategy, creative and measurement

* Have a background in developing dynamic CX, CRM and Loyalty programs

* Proven ability to identify and build differentiated offerings with strategic partners across platforms, tools and vendors

* A strategic thought leader in CX, CRM and Loyalty

* Able to lead and drive CRM and Loyalty pitches across capabilities and/or agencies

* A creative provocateur and persuasive storyteller

* A proven leader and relationship builder with an authoritative presence and confident communication style with executive-level clients; easily accessible to all levels of the agency and client organizations

* A skilled manager with a strong history of team oversight and talent development - known for an ability to coach and grow talent, provide constructive feedback in the moment, inspire and drive change, and assemble varied groups for advantageous collaboration

* An accomplished professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change

Got what it takes? We'd love to hear from you.

Digitas is an equal opportunity employer.

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

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