Senior Engagement Strategist; Health

Position: Senior Engagement Strategist (Health)
About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit , and follow along on Instagram, Linked In, and X.

About VML Health:

VML HEALTH is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between. It operates fluidly within the VML agency, as a core group of health specialists (a 'vertical') that has the benefit of autonomy in management, but with support of non-health expertise.

At the heart of health is the story of life - all the highs and lows, ambitions, and possibilities. But facing a health challenge can suddenly pull people away from these stories, knocking them off course.

Our purpose is to bridge this gap, bringing people closer to life and all its meaning. We gain a deeper understanding of Healthcare Professionals' and patients' needs, behaviors and lived experiences through what we call 'radical empathy'.

VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live. Get to the heart. Connect for life.

What We Are Looking For :

A driven and insightful Senior Engagement Strategist to join our team. The ideal candidate will have a solid foundation in research and strategic planning, a passion for healthcare marketing, and a proven ability to develop and execute effective engagement strategies. We seek a collaborative individual with excellent communication and storytelling skills, and a human-centered approach to problem-solving.

What You'll Do:

* Develop a strong understanding of various analytical frameworks and methodologies.

* Analyze and translate data into concise and compelling stories.

* Effectively craft client presentations and develop engaging storytelling skills.

* Lead the development of channel-specific strategies (e.g., social, CRM, website, paid media, apps, rep-delivered, and more).

* Solve issues and prepare client work products by enlisting the support of other cross-functional team members.

* Proactively identify areas for further development, seek new challenges, and solicit feedback.

* Independently deliver distinct components of key deliverables.

* Continuously seek to improve client work and actively ask provocative questions that lead to new lines of thinking.

* Demonstrate strong knowledge of data tools, third-party data sources, search tools, and other resources to gather key data and insights.

* Effectively leverage segmentation studies to help identify relevant data and information in developing customer/segment channel and engagement profiles.

* Support the team in developing stimuli and exercises for workshops, craft messaging, and develop content strategies and layouts with guidance from Associate Directors and Directors.

* Provide support for pitch strategy by synthesizing research insights.

Who You Are:

* A critical and analytical thinker, innovator, and visionary who inspires creativity.

* A collaborative team player with a strong work ethic.

* An excellent communicator and storyteller.

* A proactive problem-solver with a passion for healthcare marketing.

What You'll Need:

* 2-4 years of experience in market research and strategic planning, with a focus on the healthcare industry.

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