Senior Director of Marketing

About the Company

Chicory is the leading contextual advertising platform for CPG & grocery, transforming food content into dynamic commerce experiences that take consumers from inspiration to checkout. Our platform reaches 123 million grocery shoppers each month across a network of 5,200+ websites, food blogs, and apps, including The Kitchn, Food Network, My Fitness Pal , and powers 70+ leading retailers through direct integrations and retail media partnerships.

By combining engaging media with contextually relevant, brand-safe content, we help CPG brands and retailers connect with consumers in an active mindset during high-intent moments-whether they're discovering new recipes, planning meals, or building grocery lists. From curiosity to conversion, Chicory enables brands to show up in the moments that matter most, delivering full-funnel outcomes with ease.

Recognized as a 2025 Best Workplace by Inc. Magazine and as a 2023 Fastest-Growing Private Company in America by Inc. 5000, we believe that what sets Chicory apart is our diverse experiences and skillsets coupled with our shared values. Learn more at

About the Role

As our Senior Director of Marketing, reporting to our co-founder & CEO, you'll lead our marketing efforts and drive growth for Chicory. This role will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, generate demand, and support our sales initiatives. The ideal candidate will possess strong leadership skills, a deep understanding of the CPG landscape, experience in the ad tech sector, and a proven track record of successful marketing campaigns.

You have experience working in a fast-paced and entrepreneurial environment, a sense of ease working autonomously, and the ability to pivot as business needs evolve.

Responsibilities

• Act as a member of the Senior Leadership Team (SLT); develop and implement comprehensive marketing strategies that align with company goals and increase brand awareness in the CPG space
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability
• Support sales-led initiatives, including presentation development and customer experiences, such as gifting campaigns and in-person entertainment
• Conduct market research and competitive analysis to identify trends and insights that inform marketing strategies and tactical initiatives
• Oversee brand positioning, messaging, and consistency across all marketing channels to establish Chicory as a thought leader in the CPG media industry
• Drive digital marketing efforts, including, content marketing, email campaigns, and social media strategies, to enhance online presence and customer engagement
• Build and manage relationships with key stakeholders, including the c-suite, customers, vendors, and strategic industry partners, to foster collaboration and drive business opportunities
• Oversee marketing budgets, ensuring effective allocation of resources and tracking return on investment for all marketing initiatives
• Define and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns, adjusting strategies as needed for continuous improvement
• Build upon team and company culture and act as a champion of the Chicory Principles

Qualifications

• 7+ years of senior-level B2B marketing experience within digital media or CPG
• 5+ years of people management experience
• Strong planning, analytical, execution and communication skills (verbal, written, and editorial)
• Expertise in bringing team members together to advance retention and growth goals, and in helping cross-functional teams drive results through close collaboration
• Proven track record of developing and executing successful marketing strategies that drive growth and engagement
• Strong understanding of digital marketing tools and trends, and analytics
• Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate a team
• Experience working in a dynamic and entrepreneurial environment
• Ability to analyze data, extract insights, and translate them into actionable marketing strategies

The base salary range for…