Senior Marketing Associate - Events & Sponsorships

About The Role

Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets.

The marketing team will be strategic partners to the business, collaborating to design and deliver customer-centric, creative and high-performance programs which improve brand preference, engage more market professionals and underpin commercial success.

The Senior Marketing Associate, based in New York, will support delegate and sponsorship marketing activity across our events within the US portfolio. You will build marketing plans to generate results-driven marketing campaigns across a portfolio of events and will be responsible for the execution of all marketing activities including email, website, digital, analysis, data selections, copywriting and social media.

You will have end-to-end campaign responsibility for some events in the portfolio. The ideal candidate is a highly organised individual with the ability to multi-task in a fast-paced environment. Strong prioritisation skills are key. You should be a confident individual able to work and communicate with a large global marketing team as this will be a daily part of your role.

Responsibilities and duties:

• Execution of marketing across the full marketing mix (sales materials, email, digital channels, social media, website).
• Work closely with senior members of the marketing team to deliver the best result for each event.
• Work with the data team to build targeted email data set.
• Understand target audiences and their needs at the organisation and person level, as well as our product content and services.
• Create and send email campaigns, report on activity, response rates, targets and KPIs.
• Build and maintain websites, update content regularly as required, suggest improvements.
• Create and implement social media campaigns.
• Work within templates and together with the design team to create and update content pieces.
• Negotiate and manage media partnerships.
• Liaise with suppliers including printers.