Chief Marketing Officer

We're partnering with a national healthcare and retail organization seeking a Chief Marketing Officer (CMO) to lead the development and execution of a comprehensive marketing and brand strategy that accelerates growth, strengthens customer loyalty, and elevates the brand's position in the marketplace.
As a key member of the executive team, the CMO will oversee performance marketing, creative services, and consumer communications across all channels - driving scalable marketing operations that balance short-term performance with long-term brand equity.
Key Responsibilities

• Champion the customer journey and drive personalization, retention, and reactivation through engagement strategies.
• Oversee all aspects of marketing including paid media, SEO, CRM, social, website, creative, and in-store experiences.
• Lead and mentor a high-performing marketing team with clear KPIs, accountability, and development goals.
• Integrate data and analytics to optimize performance, resource allocation, and ROI.
• Serve as the brand guardian - ensuring consistency across all touchpoints and elevating the customer experience.
• Partner closely with field operations, merchandising, and business leaders to align marketing strategy with growth objectives.
• Represent the brand externally as a thought leader in the healthcare and retail space.

Qualifications

• 20+ years of progressive marketing experience, including 15+ years in senior leadership
• Proven success leading customer acquisition, brand, digital, and growth marketing in a multi-location or consumer services business
• Track record of driving measurable ROI through data-driven decision-making
• Background in healthcare, retail, or consumer services strongly preferred
• Experienced people leader with the ability to motivate and scale diverse, cross-functional teams
• Skilled communicator with strong executive presence
• Proficiency with modern marketing technology stacks, CRM/loyalty tools, and performance dashboards

Compensation: $250,000 - $300,000
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.