Director, Performance Marketing

Job Type:
Full Time

Location: New York City

Reports To: Chief Commercial Officer

Annual Salary: $140,000 - $175,000

Company Description

More than 450,000 users Coast to Coast leverage Volo to organize, meet, communicate and play within their community through fitness and social activities. Whether it's a performance sport like soccer, or a social activity like cornhole, Volo provides something real. Real interaction, real activity, real fun, and real impact.

Volo is a movement-for people and by people who want to connect more meaningfully with each other. We are a grassroots uprising, helping others actually see who they're connecting with, and share experiences over the length of a season.

If you have a desire to make a difference through community and sports, Volo could be your next and final career destination. Come fly with us.

• Ranked Among Inc-5000 Fastest Growing Companies
• Over 450,000 Adult Participants Nationwide
• Partnering with Volo Kids Foundation, to serving more than 20,000 kids in free youth sports programs
• 11 City markets & counting ...

ROLE SUMMARY

Volo Sports is one of the fastest-growing social sports and experiences platforms in the country, and we're looking for a Performance Marketing Leader who can elevate our acquisition engine, challenge the status quo, and scale our multi-market footprint with a rigorous, data-driven approach.

As the leader of Performance Marketing, you will own all paid growth channels, partnering closely with Brand Growth, Retention/Lifecycle Marketing, B2B, Creative, and Local Market teams to drive efficient, high-quality demand. You'll architect our performance strategy, roll up your sleeves to execute campaigns, and build a best-in-class measurement and testing framework.

This role requires someone who is as analytical as they are creative, a person who geeks out on CAC:

LTV, attribution modeling, and experimentation-but also understands the nuance, emotion, and community-driven nature of what Volo sells. Ideally, you come from a background in hospitality, experiences, sports, or multi-unit consumer brands where the buying cycle doesn't look like a standard transactional funnel.

Volo is looking for someone who can:

Performance Marketing Strategy & Execution

• Own end-to-end strategy for paid acquisition across digital and offline channels (paid social, paid search, display, video, influencers, OOH, partnerships, etc.).
• Drive channel mix decisions, evaluating where performance marketing is most effective and when it should not be used.
• Be hands-on with campaign management-briefing creative, building audiences, optimizing budgets, and driving measurable improvements.
• Build and maintain a rigorous test-and-learn roadmap, constantly experimenting across channels, creative, messaging, and audiences.

Measurement, Analytics & OptimizationDevelop a best-in-class performance measurement structure: attribution, incrementality testing, CAC:

LTV modeling, cohort analysis, and dashboarding.

• Own forecasting and performance reporting, ensuring strong visibility across C-suite and cross-functional teams.
• Analyze media mix effectiveness, channel saturation points, and customer journey nuances specific to the Volo product.
• Translate complex insights into actionable recommendations for leadership and partners.

Cross-Functional PartnershipCollaborate with Brand Growth on integrated campaigns and funnel consistency.

• Partner with Retention/Lifecycle Marketing to create seamless acquisition-to-retention journeys that maximize revenue and reduce churn.
• Work closely with Creative and Content teams to identify high-converting assets, ensure rapid iteration, and surface insights that inform future storytelling.
• Align with Local Market teams to understand regional nuances, demand patterns, local budgets, and off-channel opportunities.
  Large focus on creating lead gen for the B2B offering.

Leadership & Team Development

• Educate peers and leaders on performance marketing best practices, frameworks, and channel economics.
• Build scalable processes, playbooks, and accountability systems that level up the entire commercial organization.
• Potentially build and manage a small team as Volo's footprint and needs expand.

Channel Innovation & Future-Proofing

• Stay ahead of emerging platforms, tools, and consumer behavior shifts.
• Identify opportunities in new channels (connected TV, experiential, creator commerce, local OOH, partnership-based acquisition, etc.).
• Push the organization to embrace experimentation and challenge outdated definitions of "good performance."

Your expected skill set & experience:

• 6-10+ years of experience in performance marketing, growth marketing, or digital acquisition, ideally with a consumer, hospitality, sports, or experience-focused brand.
• Track record of owning multi-million-dollar budgets and driving efficient CAC and strong LTV.
• Hands-on experience managing campaigns across Meta, Google, Tik Tok, You Tube, and emerging paid channels; comfort with offline channels highly preferred.
• Deep expertise in analytics and…