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Partnerships Marketing Manager
Job in
New York City, Richmond County, New York, USA
Listed on 2026-01-23
Listing for:
Informa
Full Time
position Listed on 2026-01-23
Job specializations:
-
Marketing / Advertising / PR
Marketing Communications, Sales Marketing
Job Description & How to Apply Below
This role is based in our 605 Third Avenue, NY office.
Black Hat is looking for a talented Partnership Marketing Manager to lead strategic initiatives that strengthen our presence in the cybersecurity community. This role you will focuses on building impactful relationships with sponsors, industry leaders, non-profits, and educational institutions to enhance brand awareness, attract attendees, and reinforce our position as the leading cybersecurity events company.
Key Responsibilities
Partnership Strategy
* Develop and implement partnership marketing strategies aligned with event goals and business objectives.
* Identify and prioritize partnership opportunities across sectors such as corporate sponsors, industry associations, non-profits, and educational institutions.
* Create partnership frameworks that deliver mutual benefits and measurable outcomes.
Relationship Management
* Build and maintain strong relationships with stakeholders across the cybersecurity ecosystem.
* Act as the primary contact for marketing partnerships and relationship management.
* Develop trusted relationships with executives and decision-makers at partner organizations.
Program Development
* Launch co-marketing programs to drive attendee acquisition and brand awareness.
* Develop joint content initiatives like webinars, whitepapers, and thought leadership pieces.
* Coordinate partnership activations at events, including co-located experiences and joint presentations.
Sponsor Collaboration
* Work with the sales team to identify partnership opportunities within sponsor relationships.
* Design co-marketing initiatives that go beyond traditional sponsorship packages.
Performance Measurement
* Set KPIs and track partnership performance, including lead generation and attendee acquisition.
* Provide regular reports on partnership ROI and optimize strategies based on data.
Cross-Functional Collaboration
* Collaborate with sales, marketing, and event teams to align partnerships with business strategy.
* Work with content and communications teams to develop thought leadership initiatives.
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