Manager, Global Integrated Marketing

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At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world - and - endless opportunities to design your future. Immerse yourself in Calvin Klein here! (You Tube, Instagram, Tik Tok)

POSITION SUMMARY:

The Manager, Global Integrated Marketing position will drive the development and execution of strategic Go To Market plans for Calvin Klein, with a focus on unified global messaging across eCommerce and media - managing the day to day planning and internal alignment with key global and regional cross-functional teams through to execution. In partnership with Creative, Marketing Operations, and regional marketing teams, this role will support the development of cohesive channel communications and go-to-market strategies in support of the Sr.

Manager, Global Integrated Marketing.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

* In alignment with strategies set forth by the CMO and within the Global Integrated Marketing team, support the development of cohesive full-funnel marketing plans seasonally, focusing on how brand creative and messaging comes to life across global and regional digital channels

* Establish strong relationships with key stakeholders throughout the organization (Creative, Social Media, Media, Licensee Marketing, Regional teams) to inform on-going planning and business/brand alignment.

* Own the global e-commerce calendar, working with Global Social and Marketing teams to align weekly messaging across all key regions and build a unified global eCommerce experience

* Partner closely with Marketing Operations and Creative teams to ensure channel planning needs, asset requirements and delivery time timetables are achieved to meet launch timings on eCommerce, CRM and Media

* Support the development of seasonal media plans- including global/regional planning and reviews, reporting and share-outs with cross-functional teams.

* Support business and marketing analytics for all initiatives, challenging partnering teams to deliver against key KPIs

* Build and maintain strong partnerships with key media, platform, intelligence and technology partners to continue to foster innovation and excellence for the brand within the industry.

* Support the development and tracking against seasonal measurement plans - inclusive of global/regional reporting, and lead share-out with cross-functional teams.

QUALIFICATIONS &

EXPERIENCE:

Experience:

5-6 years of Marketing experience, with a proven experience in the development and execution of 360 owned, earned and paid marketing plans.

Education:

Bachelor's Degree Required

Skills:

* Demonstrated ability to work cross functionally in a global capacity

* Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels.

* Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.

* Strong writing and editing skills.

* Experience with ecommerce, paid media, and how brand stories come to life on digital channels

* Analytical, with the ability to provide strategic recommendations based on data.

* Passionate about fashion, art, pop culture and global events.

* Ability to quickly absorb the Calvin Klein brand and aesthetic.

* High proficiency in PowerPoint, Word, Excel and Google Drive suite. Keynote experience a plus.

INTERNAL & EXTERNAL CONTACTS:

Internal:
Global Integrated Marketing and CMO (Social Media, Creative, Marketing Operations);
Regional Marketing teams (North America, EMEA, APAC)

External:
Agencies, Media Partners, Vendors

SUPERVISORY RESPONSIBILITIES:

N/A

BUDGETARY RESPONSIBILITIES:

N/A

DECISION MAKING:

This role will support the Sr. Manager, Global Integrated Marketing in the decisions related to day-to-day management of global / regional digital channels; solving problems by providing creative solutions and driving continual efforts to maintain Calvin Klein brand standards

RESOURCEFULNESS/CREATIVITY:

This role must be highly strategic and collaborative in the development of consumer marketing strategies and its implementation across online channels.

ENVIRONMENT:

The environment is extremely fast-paced and deadline driven but maintains a supportive and team-oriented atmosphere. Travel as needed.

Pay Range:$101,300---$137,000

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills.

PVH is committed to providing a market-competitive total rewards package to…