Global VP, Product Marketing

About Us

We are Assembly, a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide.

Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence.

ICYMI:  Assembly was named Campaign US 2024 Media Agency of the Year and Campaign's 2025 Most Innovative Agency & Sustainability Standout. Our innovative work has also earned prestigious accolades, including The Webby Awards, Effies, and Cannes Lions.

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Overview

We're looking for a strategic, entrepreneurial Head of Product Marketing, North America to lead the go-to-market strategy for Assembly's full suite of products and capabilities, spanning performance, brand, data, AI, search, and programmatic, etc. You'll translate complex offerings into sharp market narratives, sales enablement tools, and breakthrough moments that accelerate growth across the U.S. and Canada.

This role sits at the intersection of marketing, product, and business development. You'll partner closely with regional and global product leaders, client development, creative, PR, and the executive team to define how our solutions show up in the market and why they matter. You'll own the North American product marketing roadmap and help position Assembly as a true partner for transformation, not just media execution.

What You'll Do

* Own and lead product marketing strategy across North America, aligned to business growth goals and commercial strategy

* Build differentiated positioning and value propositions for Assembly's core products and capabilities

* Lead the development of messaging frameworks, product one-pagers, pitch narratives, and sales enablement tools that help the commercial team close business

* Work cross-functionally with product, client development, global marketing, and solutions teams to ensure consistency and clarity in how we take our products to market

* Support the launch of new products and enhancements with GTM strategies, internal toolkits, case studies, and customer-facing collateral

* Represent marketing in North America commercial and leadership forums, ensuring product stories are tied to client challenges, regional insights, and business impact

* Identify and scale success stories from clients that demonstrate the impact of our solutions, feeding case studies into PR, social, and content channels

* Stay close to market trends, competitor offerings, and client needs to evolve our messaging and ensure it remains relevant and resonant

* Serve as a thought partner to the Global CMO on market strategy, product storytelling, and regional differentiation

Responsibilities

Who You Are

* 10+ years in product marketing, solutions marketing, or integrated marketing at a media agency, tech platform, consulting firm, or similar B2B environment

* Deep understanding of media, marketing, martech, and data-driven solutions

* Strong storytelling instincts and ability to translate complex capabilities into compelling, digestible narratives

* Experience partnering with commercial teams to drive pipeline growth, RFP success, and win rates

* Adept at working cross-functionally in fast-paced, matrixed organizations

* Comfortable balancing strategy with hands-on execution

* Clear communicator, strong presenter, and natural collaborator

* Values inclusivity, innovation, and challenging the status quo

Benefits

Why Assembly?

* We care about your growth - we offer competitive salaries and annual compensation review

* We recognize and celebrate your success…all the time! Whether it's through company meetups, employee recognition programs, or just a regular day, we make sure our people's achievements are known and appreciated

* We're truly a people-first organization. That's why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies

* We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it's needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings

* We care about social and environmental Impact - we have dedicated Impact Champions who collaborate globally to make sure we're leaving the world better than we found it

* We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more…