Marketing Head TCS Interactive

Marketing Head - TCS Interactive

We seek an experienced, results-driven marketing leader with strong B2B marketing expertise, exceptional communication skills, and technical acumen to drive global programs for TCS Interactive. This role requires a strategic thinker who can innovate and execute high-impact marketing strategies at scale.

About TCS Interactive:

The creative and engineering unit of Tata Consultancy Services, TCS Interactive helps brands lead with impact through AI-powered digital experiences and seamless brand journeys. Operating in 55 countries, with 20+ innovation studios and 500+ customers, we blend storytelling, technology, and data to deliver strong brand positioning, thought leadership, and high-ROI initiatives.

Role Overview

As Marketing Head, you will develop and execute integrated global marketing strategies to strengthen brand positioning, accelerate demand generation, and deepen engagement. You will collaborate with internal teams (sales, solution practices, geo and industry marketing) and external stakeholders (media, influencers, partners), leveraging AI-driven tools for personalization and performance optimization.

Key Responsibilities

Global Marketing Strategy

Build and execute plans covering branding, digital marketing, PR, analyst relations, events, social media, and account-based marketing (ABM).

Align initiatives with business goals; adapt messaging for regional markets while ensuring global consistency.

Use AI-powered tools for insights and campaign optimization.

Lead Generation & Engagement

Drive global lead-gen programs aligned with sales objectives.

Implement thought-leadership nurturing programs.

Manage event activations at TCS Interactive studios and key industry forums.

Execute digital campaigns and joint-marketing programs with partners.

Sales Enablement

Support ABM for key accounts; collaborate with sales leadership.

Provide account research, industry analysis, and competitive insights.

Develop sales collateral, messaging, and enablement tools.

Support large pursuits with tailored assets and executive engagement programs.

Thought Leadership & Executive Influence

Advise senior leadership with data-driven insights.

Create executive-level content reinforcing TCS' leadership.

Build relationships with industry associations, academia, and media.

Engage analysts and represent TCS at global conferences.

Marketing Operations & Team Leadership

Lead and mentor a global team across time zones.

Manage budgets and track KPIs: lead volume, conversion rates, pipeline influence, ROI.

Maintain calendars and ensure global-regional alignment.

Use AI analytics to optimize campaigns and content.

Develop case studies and customer references.

Success Metrics

Pipeline Growth:
Marketing-influenced revenue.

Account Engagement:
Campaign impact.

Brand Visibility:
Rankings, influencer engagement, digital reach.

Demand Generation Efficiency:
Cost per lead, conversion rates.

Event ROI:
Returns from sponsor ships and flagship events.

Qualifications

15+ years in B2B marketing within consulting, professional services, or technology.

Proven success in global integrated campaigns.

Experience with AI-driven marketing tools preferred.

Strong communication and executive storytelling skills.

Strategic mindset with operational excellence.

MBA in Marketing, Business, or related field.

Leadership experience in matrixed organizations; collaborative and consensus-driven.

This is a unique opportunity to shape marketing strategy for a global technology leader. If you are passionate about technology, digital transformation, and marketing's power to drive business impact, apply now.

Location:

New York, NY

Salary Range: $170,000-$230,000 a year

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