Senior Analyst

Company description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA.

Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.

Overview

The Senior Analyst, Technology and Activation Group (TAAG) is responsible for working with internal account teams to implement digital media campaigns through effective trafficking of creative assets consistent with digital media plans. This role involves working with digital media ad serving technologies daily.

Responsibilities

* Works with investment teams and creative teams to implement digital media campaigns

* Manages campaign traffic sheets

* Responsible for trafficking ad serving platforms and implementing appropriate additional

* pixels

* Responsible for setting up campaign configurations in ad server consistent with campaign strategy and objectives

* Primary point of contact with 3rd party trafficking teams and internal/external teams for digital campaign activation

* Ensures flawless execution of digital media campaigns

* Responsible for implementing effective organizational process around digital media campaign delivery

* Develops proficiency on overall processes, procedures, and media systems relative to assigned clients and/or areas of expertise; seeks opportunities to improve continuously improve efficiency of processes.

* Manages all information issues and inquiries between and amongst key internal (functional and cross-functional contacts) and external clients (creative agencies, vendors, publishers) with highest degree of professionalism, urgency, and client service orientation.

* Further seeks to understand digital marketing technology landscape and how all may play a role in client business objectives.

* Responsible for doing frequent audits to ensure correct execution

* Responsible for QAing all work from the Associate

* Aspires to learn more complex and advanced digital media technology topics

* Manages all information issues and inquiries between key internal (functional and cross-functional contacts) and external clients (creative agencies, vendors) with highest degree of professionalism, urgency and client service orientation.

Qualifications

* 1-2 years of previous Ad Ops experience required

* BA/BS preferred or commensurate work experience

* High detail and coordination skills required; able to accurately handle high volumes of data and manage timely status updates with multiple internal and external collaborators.

* Strong client service orientation and relationship building skills

* Ability to navigate technology platforms in digital media

* Ability to navigate complex technical problems related to advertising technologies

* Experience trafficking digital media campaigns in display, video, social or mobile ad technology platforms

* Understanding organizational process related to digital media campaign execution

* Critical thinking and problem-solving skills related to advertising technologies

* Results oriented with strong independent and campaign management and time management skills

* Solid written and verbal communication skill with ability to communicate/translate sophisticated concepts to non-technical audience

* Experience in various marketing technology solutions, including ad servers, rich media providers, tag management solutions, data management platforms, ad verification, etc.

* Experience proficiency with Microsoft office suite; especially Excel

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we…