Director, Brand Marketing

Director, Brand Marketing

Kate Spade

New York City, NY, US

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

As a member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit
Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title: Director, Brand Marketing

Primary

Purpose:

The Director, Brand Marketing, in partnership with the Chief Marketing Officer and Regional Marketing leaders, is a strategic leader responsible for building, managing, and enhancing kate spade’s brand relevance and marketing efforts. The Director will develop and implement brand strategies as well as manage and optimize campaign performance.

The successful individual will leverage their proficiency in
Brand Marketing to...

• Lead global hero campaign development, ensuring creative concepts are on-brand, impactful, and relevant to the target consumer and platforms
• Cultivate partnerships with industry partners and thought leaders to stay up to date with consumer and trends
• Translate brand heritage and values into culturally relevant and emotionally resonant storytelling across multiple campaigns
• Provide clear and detailed briefs to external agencies, outlining campaign objectives, target demographics, and key messaging, while ensuring global brand vision and positioning remain consistent across all campaign
• Collaborate with merchandising and local marketing teams to ensure hero product alignment and commercial objectives are met for each campaign
• Manage the creative process internally to bring the hero campaign to life across all touchpoints including paid and organic social assets, emails, websites, stores and events to ensure an impactful and cohesive hero campaign
• Orchestrate global campaign launch with a spike and sustain strategy, partnering with all markets as well as NA PR/VIP and Influencers, Digital (Social, Paid Media, Website, Email), Retail/Stores, Licensing, and other external partners for a compelling customer journey
• Plan and monitor key milestones, guaranteeing the timely delivery of all marketing deliverables
• Collaborate with market and channel teams to maintain a consistent implementation of the plans
• Track and analyze campaign performance in-market (including in-depth social listening) to identify learnings and propose improvements
• Lead agile interventions and amplification plans to sustain brand heat as campaign goes in-market

The accomplished individual will possess...

• Curious nature and in-touch with culture and what shapes it
• Mix of data-driven analytic experience and gut creative instincts
• High action orientation and problem solving capabilities
• Strong negotiating skills, excellent communication and relationship building skills
• Partnership oriented and familiarity in working in a matrixed internal organization and extensive network of external agencies

An outstanding professional will have...

• 10+ years of relevant working experience; an equivalent combination of education and experience will be considered
• Strong retail business acumen

Our Competencies for All Employees

• Courage
  :
  Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity
  :
  Comes up with a lot of new and unique ideas; easily makes…