Oakley Brand Marketing Manager

Oakley Brand Marketing Manager at Essilor Luxottica

Requisition

Store #: 991321 Oakley Marketing - NY 5th

Position: Full-Time

Total Rewards: Benefits/Incentive Information

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, Lens Crafters, and Target Optical, and leading e-commerce platforms.

With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care.

Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

The Brand Business Mgr is responsible for developing and implementing effective business and marketing plans to enhance the Brand/s and drive growth in the market, in close collaboration with key business stakeholders. Act as the Local Market leader in maximizing & executing the Global brand’s vision, tailoring communication plans across all channels (incl. Department Stores, Ecommerce, National & Regional Accounts, and Independent wholesale customers) within the NA Market.

• Responsible for setting & monitoring Annual brand targets
• Review monthly sales by brand & Identify gaps & opportunities
• Effectively develop plans to ensure that top line sales and bottom line goals are met

• Support Brand Business Updates to Sr. Management Monthly or Quarterly
• Investigate Brand & Competitive trends / results and identify Commercial opportunities, sustainable strategies & actionable plans to grow sales & Market Share
• Partner with cross functional teams to ensure effective business delivery for the brands

• Partner with Local Sales team to develop distribution strategies by Channel of Trade in line with Global Brand Strategies.
• Identify opportunities to grow door productivity & partner with Sales to develop & customize global tools to help with Customer sell in

• Partner with Corporate Brand Teams Key Projects, Sales, distribution etc
• Advocate for Local Market Needs by analyzing competition and Brand trends to share with Global Teams
• Brand Commercial Plan Development & Management

• Maximize Global Brand / Corporate Strategies & Initiatives In The Local Market By Customizing Strategies For Various WHS COT’s / Accounts To Drive Overall Success Of The Brand

• Develop & Execute holistic Sell Out Initiatives that drive visibility, assortment, training & merchandising programs
• Develop & Lead Training for Local Sales teams that share Marketing Initiatives & New Product Releases to champion the brand & improve Sales performance.

• Brand Activities Management that focus on achievement of short and long-term business objectives
• Responsible for creating and maintaining Brand Marketing Calendar & Marketing Budget including:
  Trade Marketing by Channel/Account, Global Media Plans, Training, Promotional/Commercial Plans
• Point-person for implementing and executing Commercial/marketing initiatives for the Brand/s

• Drive Trade Marketing strategy by COT and brand visibility in the market
• Management of Marketing budget and split by COT/accounts
• Monitoring of sell in/sell out activities in coordination with Sales and Trade Marketing teams

• Monitor collection performance and advocate to global product teams for NA product…