Director, Marketing - Alamo

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Join to apply for the Associate Director, Marketing - Alamo role at Sony Music Entertainment

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Alamo was founded by music veteran, Todd Moscowitz in 2016 and is home to some of today's most promising artists;
Lil Durk, Rod Wave, Blackbear, Lil Gotit, Slimelife Shawty, YN Jay, Dee Watkins, and more.

The label was birthed to reflect the current landscape of the industry, artistry, and culture, ushering in a new generation of talent. Alamo is cultivating the stars of tomorrow.

The Associate Director, Marketing will serve as a member of Alamo’s marketing department. This role requires comprehensive communication and coordination both internally and externally to keep projects moving forward while maintaining the overall message and brand. This is a unique opportunity to influence how music reaches listeners around the world.

What you'll do:

• Manage music releases, maintain campaign timelines, and oversee release logistics.
• Initiate well-thought-out plans for music releases and assist in long-term career planning for Alamo’s artists.
• Set up and maintain timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs in partnership with various departments, including publicity, radio, and synch.
• Create weekly marketing reports and communicate updates to brief teams on all release information and ensure results are communicated efficiently.
• Participate in creative planning to create big marketing ideas and ensure a continuous flow of content surrounding each artist.
• Work closely with artists and management for campaign updates and communicate goals and plans for each release.
• Partner with artists, managers, and all departments to create, maintain, and evolve artist brands.
• Work with A&R and creative teams to gather all necessary assets to meet delivery deadlines.
• Collaborate closely with digital and commerce teams to formulate and implement digital plans, social media rollouts, and DSP campaigns.
• Manage the creation and distribution of marketing tools.

• You’re a passionate music fan with at least 5 years of progressive marketing experience in the music industry
• Self-starter who adapts quickly to change and can work in a fast-paced, entrepreneurial environment.
• An excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management
• Creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline.
• Proficient with major social media platforms including Tik Tok, Instagram, Twitter, Triller, Reddit and Snapchat.
• Understanding of the DSP landscape and associated strategy and new tech platforms such as Twitch and Discord.

• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• We invest in your professional growth & development
• Time off for a winter recess