Executive Director; Media), Commerce

Position: Executive Director (Media), Commerce
WHO WE ARE

Crossmedia is the global media independent. We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Cross medians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges.

The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues' professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age's Best Places to Work for the past six years in a row.

We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London, Toronto, and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements, Illva Saronno, and more.

WHO YOU ARE

You are a strategic, entrepreneurial, and client-focused Executive Director, Commerce, with deep experience in media planning and strategy, and an expertise in Commerce and Retail Media. This senior leadership role combines executive-level client relationship management with oversight of our Commerce clients. You will lead a team of media experts, drive innovative strategies, and act as the primary strategic partner to executive client stakeholders.

You are an ambitious, seasoned leader who has total command of the field and significant experience working across all media channels. You are collaborative and entrepreneurial but structured in process and strategic thinking on blue-chip, large budget brands.

You are an inspiring leader and a connector with the ability to apply the best of big agency thinking to a future-forward model. Demonstrating a genuine commitment to client service and serving as a true business partner. A true collaboration agent with is dedicated to internal team growth while delivering best-in-class client service

(This is a New York based role, requiring proximity to our NY office)
YOUR OBJECTIVES

The Executive Director, Commerce is responsible for overseeing the strategic direction, relationship management, and growth of key client accounts in the commerce space. You will serve as the primary point of contact for executive client stakeholders, driving strategic alignment between client business objectives and media deliverables.

You will spearhead and guide the growth of a Commerce service. By offering subject matter expertise, you will drive strategy, optimization, and reporting across key platforms such as Amazon, Criteo, Walmart, Target, Instacart, and Kroger, as well as emerging retail media networks.

You are a trusted leader who inspires and motivates us all, driving continuous improvement and innovation, and fostering a culture of collaboration. While this is a senior leadership role, it will require a hands-on approach, particularly during the initial department development stages.

Commerce Focus

• Define and execute the vision, strategy, and roadmap for the Commerce and Retail Media division.
• Develop and lead strong partnerships with our clients, internal team leaders, and retail vendor partners
• Translate complex retail media solutions into actionable strategies for clients
• Integrate with broader media initiatives and strategies for both online and offline media executions
• Establish best practices and initiate agency-wide learnings and education
• Build a team of specialists, identifying internal and external talent
• Understanding and mastery of the latest technology and best practices to build a commerce practice.

Client Leadership

• Develop and implement an annual business plan focused on establishing growth targets, relationship management/client contact strategy, and the development of a clear learning agenda to drive client business forward.
• Create a process for assessing and quantifying the "health" of each account; SWOT analysis, organic growth opportunities, client-agency people mapping, and financials.
• Senior client (CMO+) relationship management including a regular cadence of business/relationship dialogue.
• Lead cross-channel marketing scope, collaborating with all discipline leads to ensure team staffing is aligned to projected workload, and deliverable parameters are in place to maintain team balance.

Agency Team Leadership

• Drive deep understanding of the client's business, market, and competitive landscape…