Senior Manager, Brand Strategy Lume Deodorant

About Mammoth Brands

Mammoth Brands (formerly Harry's Inc.) is the modern CPG company behind brands Harry's, Flamingo, Lume, Mando, and Coterie. We're building a new model-and home-brands, founders, and talent looking to solve unmet needs, improve peoples' lives, and ultimately challenge the status quo. Our mission is to "Create Things People Like More." Simply put: everything we do should be better than what already exists.

If it's not, we don't do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.

We got our start in 2013 when our co-founders created Harry's. They built the brand differently-online first, prioritizing direct relationships with customers-and in the process learned they'd created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years.

Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we're also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date.

About the Role

We are seeking a visionary Senior Manager, Brand Strategy to lead strategy and execution for Lume Deodorant and unite cross-functional teams to deliver high-impact initiatives. This leader will drive breakthrough performance and sustainable growth by shaping strategy across pricing, promotion, innovation, margin, and distribution-grounded in data, insights, and a deep understanding of category and consumer dynamics.

In this role, you will act as the brand's connective force: aligning stakeholders, managing complex projects, and ensuring seamless execution across marketing, creative, R&D, operations, finance, and external partners. You'll monitor performance to identify opportunities, optimize plans, and guide decision-making that accelerates results. You will also steward the full innovation lifecycle from concept brief through launch, maintain an omni-channel calendar of key brand moments, and translate market and competitive insights into actionable growth strategies.

Additionally, you'll oversee brand budget management-including PO creation, invoicing, and reconciliation-to ensure strong financial stewardship.

What you will accomplish

• Lead brand strategy with a business-first mindset, leveraging consumer insights and cultural understanding to drive both long-term brand equity and near-term performance.
• Own P&L performance and deliver growth through strategic choices across pricing, promotion, innovation, margin, and distribution
• Leverage data tools and consumer insights to develop firm understanding of category and consumer dynamics. Monitor performance of the brand and proactively recommend optimizations informed by an in-depth understanding of the brand positioning, consumer target, category and competitive set.
• In partnership with the Brand Director, contribute to innovation and new product development from brief to launch through the Stage Gate process.
• Develop and maintain an omni-channel calendar of key brand moments (product launches, deal periods, in-store marketing activity, big marketing activations, etc.) that's widely shared.
• Influence cross-functional partners (creative, insights, sales, operations, e-commerce, retail) to move initiatives forward and ensure tight execution.
• Analyze market, retailer, and competitive trends to identify whitespace and unlock new growth opportunities.
• Manage the brand budget end-to-end, including PO creation, invoicing, reconciliation, and financial forecasting.

This should describe you

• Bachelor's degree required, preferably in Marketing, Economics, or a related field. MBA is a bonus.
• 7+ years of experience including GM-style business or brand ownership. Strongly prefer a combination of:
• Brand management or commercial experience in CPG or retail
• Plus a diverse experience suchas in consulting, banking or startup that was analytical and fast-paced
• Strong analytical capability-you dig into the data, extract insights, and make smart business decisions.
• Prior experience in beauty, personal care or lifestyle brands is preferred
• Proven experience leading cross-functional teams
• Proven experience managing a business in a matrixed environment.
• Experience developing project briefs and creative briefs.
• Strong commercial and strategic acumen, with experience in P&L and budget management
• Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items
• Ability to lead through ambiguity and operate with independence.
• Organized and able to see through…