Analyst, Retail & eCommerce

Company description

At Publicis Collective, we know tomorrow's challenges won't be solved by today's solutions. It's why we support our teams with the resources and tools they need to continue redefining the future of marketing. It's also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most - business outcomes.

Publicis Collective's consultative practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible.

As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead - curious, open, and driven.

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open - We value diverse perspectives and new ways of working.

Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

Overview

The Analyst, Retail & eCommerce will work as a member of a small cross-functional team focusing on online marketplace strategy and investment initiatives, with a focus on online retail and food delivery platforms. This position will be responsible for assisting their team in driving our client's ecommerce growth and acceleration strategy. The ideal candidate requires strong analytical skills, attention to detail, as well as creativity and an overall interest in and understanding of using consumer insights to reinforce digital campaign strategies.

Responsibilities

* Gather research necessary to build a new campaign focusing on the client's strategy and nurturing growth of their presence and visibility on delivery apps such as Uber Eats, Instacart, and Doordash

* Assist the manager in gathering necessary data for plan development

* Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received

* Primary party responsible for trafficking approved plan

* Monitor and maintain campaign budgets, pacing and bid adjustments

* Active monitoring and management of performance and competitive landscape

* Monitor and optimize eCommerce performance to meet business objectives

* Develop optimization recommendations

* Utilize bid management tools and paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns

* Implementation of optimizations and/or testing plans

* Pulling and analyzing data to inform campaign reporting and helping to build insights

* Responsible for granular maintenance of monthly billing cycle, as well as resolving all billing discrepancies in partnership with client strategy and billing reconciliation team

* Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Pervue, Skai, etc.

* Work closely with managers to establish priorities and manage workload

* Timely delivery of all work

* Stay informed on industry trends and new tools and ad formats

* Successful completion of training programs and any requisite certifications

* Foster strong relationships with internal teams and client groups

Qualifications

* 1+ years of experience in ecommerce, bid management, and/or paid search campaign development/management/optimization is preferred

* Experience with Pervue and Skai platforms and/or similar tools

* Strong analytical thinking and mathematical skills and an ability to manage data

* Understanding of Search PPC and digital display advertising

* Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

* Strong organizational and communication skills

* Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process…