Director, Integrated Campaigns

(Expected to work East Coast hours with flexibility across time zones)

Role Overview

We are seeking a strategic, analytical, and execution-oriented Director of Integrated Campaigns to drive multi-channel, ICP-focused campaigns that generate Stage 2 qualified pipeline and support revenue growth. This role blends big-picture strategic planning with hands-on campaign execution, rigorous performance measurement, and cross-functional collaboration. The ideal candidate will have deep experience with digital channels, strong analytics and reporting capabilities, impeccable communication and writing skills, and proven leadership managing marketing professionals.

This individual will partner closely with Product Marketing, Sales, SDRs, Partners, and Marketing Operations/Rev Ops to ensure campaigns are well aligned, impactful, and measured against business outcomes - with success defined by measurable increases in qualified pipeline within our Ideal Customer Profile (ICP).

Key Responsibilities

Integrated Campaign Strategy

* Architect, deploy, and optimize multi-channel integrated campaigns across digital (paid, email, content), events, webinars, partner channels, and ABM-oriented programs that drive Stage 2 qualified pipeline in our ICP.

* Deploy campaigns for new logos, qualified opportunities in the funnel and existing customers.

* Build campaign frameworks, GTM plans, goals, KPIs, and SLAs aligned to quarterly and annual objectives; measure and iterate based on data and business priorities.

* Ensure consistency of messaging and orchestration across all channels and at all stages of the buyer journey.

* Partner closely with GoFish digital agency to ensure digital marketing channels are optimized and to align paid search with organic search.

* Leverage AI vendors and technology to execute campaigns more efficiently, reach new buyers and support ABM efforts.

Analytics, Attribution & Reporting

* Own weekly performance reporting and quarterly business review presentations to marketing and executive leadership, including pipeline contribution, conversion metrics, and ROI.

* Use dashboards to monitor campaign performance, lead quality, and funnel progression.

* Partner with Rev Ops/Marketing Ops to maintain lead routing and funnel hygiene.

Cross-Functional Enablement & Collaboration

* Collaborate with Product Marketing to translate value propositions, ICP segmentation, and competitive differentiation into campaign messaging and content.

* Enable Sales and SDRs with campaign collateral, messaging templates, talking points, and training so they can engage leads effectively and convert them to pipeline.

* Establish and maintain strong alignment on goals, workflow SLAs, and feedback loops with Sales leadership.

* Present on weekly Pipeline Day call to review recent leads and cover upcoming activities with Sales.

Channel Execution & Optimization

* Lead execution and optimization across digital channels including paid search, paid social, display, content syndication, email nurture, and SEO-driven tactics.

* Ensure testing, segmentation, and personalization tactics are in place to improve performance and engagement.

* Partner with GoFish digital agency to optimize existing paid digital channels (paid social, display, paid search) and test new digital channels (direct-to-publisher engagements, podcasts, CTV, Reddit, Instagram, Facebook, You Tube, etc.).

Leadership & Team Development

* Manage, mentor, and develop at least one direct report, championing best practices, career growth, and results.

* Drive process improvements and standardization of campaign playbooks, documentation, and operational excellence.

Required Qualifications

* 7+ years of experience in integrated campaigns, demand generation, growth marketing, or related roles - ideally in B2B SaaS or technology marketing.

* Proven track record of leading multi-channel integrated campaigns that generate measurable Stage 2 qualified pipeline or equivalent funnel outcomes.

* Strong analytics and reporting expertise, with the ability to build dashboards, interpret funnel metrics, and derive insights to inform strategic decisions.

* Deep experience with Salesforce CRM and Marketo (or equivalent MAP) - required.

* Excellent written and verbal communication skills, including experience crafting compelling campaign copy, executive summaries, and performance write-ups.

* Demonstrated ability to collaborate effectively with cross-functional partners and influence outcomes without direct authority.

Nice-to-Have Experience

* Familiarity with Qualified chatbot platform, Demandbase (or other ABM platforms), and Heap or similar analytical tools.

* Experience with ABM, existing-customer and partner-centric campaigns.

* Prior experience in cybersecurity or enterprise B2B purchasing cycles.

Success Metrics

* Achievement of quarterly pipeline generation targets within ICP segments.

* Improvement in lead quality and conversion rates from lead to meeting to qualified opportunity to closed won revenue.

* Efficiency gains in…