Senior Manager, Provider Website

Our Mission

Healthcare should work for patients, but it doesn't. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive.

But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.

Zocdoc's mission is to give power to the patient. To do that, we've built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around.

In time, this will drive quality up and prices down.

We're 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.

Your Impact on our Mission

We're building a world class Marketing team at Zocdoc -- and we're growing fast! As the Senior Manager, Provider Website, you will own the strategy, performance, and evolution of the Provider web experience ensuring it fuels demand generation, showcases the Zocdoc value proposition, and delivers a seamless buyer journey. You will lead website strategy, conversion rate optimization, SEO, personalization, and UX improvements treating the site as a product and making data-backed decisions that meaningfully impact pipeline and revenue.

Reporting to the head of Provider Marketing, you will partner with Product Marketing, Demand Gen, Content, Design, and Engineering teams to drive website traffic and engagement, optimize conversion rate, and deliver an incredible user experience to our buyers. You will not only define what the Provider website should become, but personally drive execution-from launching pages and experiments to iterating based on performance data.

This is a highly hands-on role that blends strategy with day-to-day execution and ownership of delivery.

You'll enjoy this role if you are...

• Curious about trying new things, challenging assumptions, and solving puzzles in new ways.
• Excited by the challenge of helping shape new processes and strategies.
• Able to see the big picture and translate high-level strategy into operational tactics.
• Highly collaborative and used to working with various team dynamics
• Serious about your work, but not about yourself.

Your day to day is...

Website Strategy and Roadmap

• Define and execute the website strategy to drive demand, engagement, and revenue growth aligned with business and pipeline goals.
• Build and maintain a website roadmap that improves site architecture, navigation, and conversion performance.
• Translate roadmap priorities into scoped deliverables, launch timelines, and test plans-balancing quick wins with longer-term architectural improvements

Execution and CMS Ownership

• Own CMS and govern all website updates, ensuring accuracy, brand consistency, SEO best practices, and accessibility standards
• Lead collaboration with content, development and design teams to deliver landing pages, templates, and new content modules.
• Build, QA, and publish pages and templates in the CMS, ensuring readiness for launch.
• Own pre- and post-launch checks, including content accuracy, tracking validation, and performance monitoring.

CRO & Experimentation

• Design, launch, analyze, and iterate A/B tests-owning hypotheses, setup, measurement, and recommendations.
• Operationalize learnings from experiments into shipped site improvements.
• Identify friction points in the buyer journey and develop data-driven solutions that increase conversion

Cross-Functional Partnership

• Drive campaign and landing page execution in partnership with Demand Gen to support launches and paid programs
• Collaborate with Content and Product Marketing teams to enhance messaging, segmentation, and content experience
• Work with Marketing Operations and Analytics to ensure clean integrations, tracking, and analytics infrastructure
• Join forces with the Creative team to deliver on-brand digital experiences that drive action
• Partner with Product and Engineering to execute and optimize technical infrastructure (e.g., plugins, etc.)
• Collaborate with SEO stakeholder to Implement technical and on-page SEO improvements, monitor and optimize rankings, speed and performance

Governance & Process

• Own documentation, templates, taxonomy, and scalable processes that support efficient updates and collaboration

You'll be successful in this role if you have....

• 6-10+ years of experience in website management-preferably in B2B SaaS or a high-growth environment.
• Demonstrated success driving CRO programs and improving conversion performance across acquisition…