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Marketing Cloud Tech Lead - Salesforce
Job in
New York City, Richmond County, New York, USA
Listed on 2026-01-28
Listing for:
VDart
Seasonal/Temporary
position Listed on 2026-01-28
Job specializations:
-
IT/Tech
Data Engineer, Cloud Computing, Data Analyst, Data Security
Job Description & How to Apply Below
Marketing Cloud Tech Lead - Salesforce
Job Location:
New York
Job Type: Long term Contract
Job Description
A Salesforce Marketing Cloud (SFMC) Tech Lead designs, builds, and oversees complex marketing tech solutions, blending strategic architecture with hands-on development, focusing on personalization, data integration (Data Cloud/CRM), journeys, automations (AMPscript, SSJS), and leading teams to deliver scalable campaigns across email/SMS/digital channels, ensuring best practices and technical excellence.
Key Responsibilities
Technical Leadership:
Lead solution design, architecture, development, and delivery of SFMC projects, ensuring scalability and adherence to standards.
Solution Architecture:
Translate business needs into technical designs for personalized customer engagement, data modeling, and data flow (CRM, Data Cloud).
Development & Customization:
Hands-on coding (AMPscript, SSJS, HTML/CSS), building complex journeys, automations, Cloud Pages, and API integrations.
Data Management:
Design data architecture, manage segmentation, ensure data quality, and sync data between SFMC, CRM, and external systems.
Team Leadership & Mentoring:
Guide junior developers, conduct code reviews, manage onshore/offshore teams, and foster best practices.
Stakeholder
Collaboration:
Partner with Marketing, Sales, IT, and clients; run workshops; present solutions; and manage technical trade-offs.
Quality Assurance:
Oversee testing, CI/CD pipelines, and ensure product quality throughout the development lifecycle.
Key Skills & Technologies
SFMC Expertise:
Deep knowledge of Journey Builder, Automation Studio, Email/Mobile Studio, Contact Builder, Content Builder.
Coding/Scripting:
AMPscript, SSJS, SQL, HTML, CSS, JavaScript.
Integration:
Experience with APIs, Marketing Cloud Connect, Mule Soft (often), and third-party system integrations.
Data & Architecture:
Data modeling, segmentation, identity resolution, Data Cloud (preferred).
Methodologies:
Agile, SDLC.
Typical Qualifications
- Proven experience in Salesforce Marketing Cloud implementation and development.
- Strong background in data architecture and complex integrations.
- Experience leading technical teams and projects.
- Excellent communication and client-facing skills.
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