Head of Performance Marketing; Paid Social-Led

Position: Head of Performance Marketing (Paid Social-Led Growth)
About Tapstitch & This Role

Tapstitch is a global, AI-powered fashion platform helping SMBs, creators, and entrepreneurs design, produce, and ship apparel ay, 20,000+ SMBs use Tapstitch to build and grow their own fashion brands, from established companies to creators expanding how they reach their audiences.

With strong product-market fit established, we're entering our next phase of growth focused on building durable, scalable acquisition engines, particularly in the U.S. market.

This role exists to lead that next phase.

Role Summary

The Head of Performance Marketing (U.S.) will own Tapstitch's paid acquisition engine and sit at the helm of our U.S. growth strategy. This leader is fully accountable for driving incremental GMV through paid channels while building the systems, team structure, and creative engine required to scale efficiently.

With a primary focus on Meta, You Tube, and Tik Tok, this role will set strategy, lead execution, and continuously optimize performance across media buying, creative testing, and conversion pathways. This is a senior operator role for someone who has built and scaled paid programs before and is ready to own outcomes-not just strategy.

This role will lead Tapstitch's Performance Pod, acting as both the Paid Social Lead and primary Media Buyer while building and scaling a high-impact growth team. You'll personally own channel strategy, execution, and budget management across paid social, then hire and develop the supporting pod including a Creative Lead and Landing Page/CRO specialist.

While the Content Studio lives under Brand, you will directly oversee the Creative Lead to ensure performance creative is prioritized, tested, and optimized for conversion. You'll own the pod's operating model end-to-end-driving accountability, testing velocity, creative output, and ROI as we scale.

Success in this role will materially influence Tapstitch's U.S. growth trajectory and long-term revenue engine.

What You'll Do

Own Growth Strategy & Execution

• Own U.S. paid acquisition strategy across priority channels (You Tube, Tik Tok, and emerging platforms)
• Drive incremental GMV through structured experimentation and optimization
• Manage budgets, pacing, CAC targets, and ROI performance
• Continuously refine ICPs and acquisition hypotheses

Build & Lead the Performance Pod

• Hire and scale a high-performing Performance pod, including:
• Media buying talent
• CRO specialists
• Creative Lead
• Expand creative talent as needed to deliver premium, high-volume content informed by performance learnings
• Establish clear operating rhythms, testing frameworks, and performance dashboards

Creative & Conversion Excellence

• Partner closely with Creative to brief, iterate, and scale winning assets
• Build a tight creative → performance feedback loop
• Develop scalable frameworks for:
• Hooks
• Messaging
• Formats
• Funnel optimization

Full-Funnel Ownership

• Partner with Lifecycle and Product to ensure strong:
• Paid → activation flows
• Onboarding experience
• Retention loops
• Translate performance data into clear insights and prioritized actions
• Ensure learnings influence broader GTM strategy

What Success Looks Like

• Clear, structured testing roadmap
• High-performing creative engine producing premium + high-volume content
• Predictable acquisition insights
• Strong partnership with GTM leadership
• Scalable systems that power sustained U.S. growth

Requirements
What We're Looking For

Experience

• 6-10+ years in performance marketing, growth, or paid acquisition
• Deep experience scaling You Tube and/or Tik Tok ads
• Background in B2B SaaS or B2B marketplaces (SMB-focused)
• Experience at high-growth companies (Series A-C or equivalent)
• Proven track record owning revenue outcomes

Skillset

• Strong analytical and systems-thinking mindset
• Builder mentality (0→1 and 1→10)
• Comfortable operating in ambiguity
• Equally strong in strategy and execution
• Clear POV on creative performance

Nice to Have

• Facebook / Instagram experience
• Marketplace experience
• Prior ownership of full-funnel acquisition (paid → activation → retention)

Hiring Profile:
Who Will Thrive Here

Ideal Background

• B2B SaaS or marketplace
• SMB customer base
• Growth-stage environment

Operator Traits

• Builder mindset
• Structured tester (not a one-off optimizer)
• Obsessed with creative iteration
• Comfortable leading through data
• Strong cross-functional collaborator