Senior Planner, Paid Social

Job Description

Who We Are

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what's next: our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea.

Horizon Next operates with the single goal that tomorrow must outperform today.

At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You'll Do

Campaign Management & Execution - 25%

* Lead RFP creation and review of social partners, compile proposal analysis, and drive partner negotiations

* Oversee and manage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/ reporting

* Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign

* Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary

* Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA'ing all pixels

* QA junior team members work and help provide trainings for seamless execution

* Issue specs documents and ensure all materials are received from creative agency

* Work alongside Digital team on post campaign reconciliation and billing

Social Media Strategy - 20%

* Take part in developing strategic social plans in tandem with the Digital & Business Solutions teams

* Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations

* Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 relationships, incorporating relevant extensions

* Participate in team brainstorms to kick off plan and consideration set development

* Take lead with Supervisor on new vendor discovery and outreach for innovative tactics

* Monitor trends, tools, opportunities and emerging opportunities within paid social media

* Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions

Reporting & Analysis - 30%

* Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives

* Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients

* Use data during and after campaigns to optimize and draw greater conclusions about clients' business goals and objectives

* Work with junior team members to parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications

* Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts

* Take lead and refine skills on reporting calls, delivering impactful insights to clients

* Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown

Relationship Management - 15%

* Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and Business Solutions team

* Collaborate with Supervisor to identify problems and recommend solutions

* Keep Supervisor…