Head of Performance Marketing

About Roam

Roam is on a mission to unlock a better way to buy a home. We help everyday buyers access assumable mortgages-ultra-low-rate home loans that can be transferred from one owner to the next. Founded in 2023 and backed by top-tier investors, Roam is transforming how real estate transacts by pairing smart financing with intelligent search. We're building a world where home ownership is more affordable, accessible, and flexible for millions of Americans.

The Role

You will own Roam's direct-to-consumer performance marketing engine end-to-end: strategy, execution, experimentation, and optimization. This is a hands-on role with real budget ownership, tight feedback loops, and direct influence on company growth.

You'll work closely with product, engineering, data, and leadership to turn insight into action-and spend into sustainable revenue.

What You'll Do

• Own direct-to-consumer SEM across Google
• Own direct-to-consumer Paid Social across Meta and other relevant platforms
• Manage and optimize budgets with clear CAC, LTV, and payback targets
• Design and run structured experimentation (creative, bidding, targeting, landing pages)
• Aggressively scale what works; decisively kill what doesn't
• Build and refine attribution models in partnership with data and product
• Collaborate with creative to translate insights into high-performing ads
• Develop forecasting models and performance reporting for leadership
• Stay ahead of platform changes, algorithm shifts, and new acquisition opportunities

What We're Looking For

• 5-8+ years of experience in direct-to-consumer performance marketing, growth, or paid acquisition
• Deep, hands-on expertise in Google Ads and Meta Ads (non-negotiable)
• Proven track record scaling spend while maintaining or improving efficiency
• Strong analytical mindset; fluent in metrics, funnels, and experimentation design
• Comfortable operating in ambiguity and early-stage environments
• High ownership, high judgment, low ego
• Bonus: experience in real estate

What Success Looks Like

• SEM and Paid Social are predictable, scalable, and insight-generating
• CAC is understood, controlled, and improving over time
• Creative testing is systematic, fast, and data-backed
• Leadership trusts your numbers-and your instincts

Why Roam

• Real ownership over growth and budget
• Direct access to founders and leadership
• Ability to build the performance engine from the ground up
• Competitive compensation, equity, and benefits
• Opportunity to help millions of current and aspiring homeowners