Pharma Segment Lead

Company Overview
IQVIA is a leading global provider of research and development, commercial solutions, and technology-enabled services to the life sciences industry. We help customers accelerate innovation and improve patient outcomes by combining deep scientific expertise with advanced data assets, transformative technology, and integrated services. IQVIA Digital builds on this foundation to deliver omnichannel engagement strategies powered by privacy-optimized data, advanced analytics, and scalable technology, enabling pharmaceutical companies to connect with healthcare professionals and patients in meaningful, measurable ways.

Role Summary
The Pharma Segment Lead defines and drives IQVIA Digital's segment-level strategy for pharmaceutical clients. This role sets the vision for how we position our capabilities and value proposition, ensuring alignment with client needs and market trends. The Pharma Segment Lead combines strategic thinking with hands-on storytelling, creating compelling narratives and resources that enable sales, marketing, and product teams to win and grow business.

The role is accountable for measurable commercial outcomes and plays a critical part in IQVIA Digital's continued growth trajectory.

Key Responsibilities

Segment Strategy
-Develop and own the segment strategy for IQVIA Digital offerings across large pharma and other prioritized segments, including Key Accounts and EBP (pre-commercial, small, and mid-sized pharma).
- Identify growth opportunities, prioritize products and solutions, and influence product development roadmaps to address gaps.
- Participate in strategic forums such as product summits to pressure-test ideas and ensure alignment with market needs.
- Monitor market trends, competitive dynamics, and customer needs to inform strategy and scenario planning.

Strategic Storytelling
- Craft and adapt executive-ready narratives that articulate IQVIA Digital's vision, capabilities, and proof points, tailored by segment and therapeutic area (oncology, rare disease, immunology, cardiometabolic).
- Build clear, concise, and compelling presentations for client innovation days and senior-level engagements.

- Maintain and refresh core strategic presentations; lead training on client presentation decks for GTM teams.

Collaboration & Client Engagement
- Lead planning for client innovation days and strategic meetings, partnering with Sales and Product to define objectives, storyboards, and partnership opportunities.
- Serve as a commercial strategy SME in high-level pharma client meetings and innovation days.
- Support Sales in key strategic meetings by co-leading preparation and delivery of material.
- Collaborate with Marketing and Thought Leadership teams to shape and amplify IQVIA Digital's points of view, ensuring consistency across external engagements.

Commercial Enablement
- Package offerings for lead generation and sales enablement, ensuring resources are current and aligned with GTM priorities.
- Contribute to strategic account reviews and cross-functional initiatives to integrate IQVIA Digital solutions into broader offerings.

Partner Strategy & Innovation
- Contribute to GTM partner strategy including leading evaluation, recommendation, and implementation of partners.
- Identify emerging technologies or partnerships that could enhance IQVIA Digital's value proposition.

Customer Experience & Data-Driven Insights
- Champion a customer-centric approach to solution design and engagement.
- Leverage data and analytics to inform strategy and track performance.

Qualifications

- 10+ years in pharmaceutical brand and/or marketing roles; agency experience strongly preferred.

- Management consulting experience in life sciences or healthcare strategy is highly desirable.

- Recognized industry presence through publications, speaking engagements, or thought leadership contributions.

- Proven ability to develop and deliver strategic narratives and executive-ready presentations.

- Deep understanding of pharma customer needs across functions and market trends shaping future requirements.

- Experience across major therapeutic areas (oncology, rare disease, immunology, cardiometabolic).

- Exceptional…