Product Manager, Loyalty

Position: Growth Product Manager, Loyalty
About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We're building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We're a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

We build and scale our own brands.

We invest in AI and automation like few others in eCom.

We test fast, grow fast, and help you do the same.

Be part of a dynamic, diverse, and talented global team.

100% Remote, USD competitive salary, paid time off, and more.

Job Responsibilities

We're looking for a data driven and innovative Growth Product Manager to Lead and innovate the Loyalty Department at Trafilea, driving substantial growth in our subscription models-Shapermint CLUB, Shaper Box, Autoship, and the upcoming ones. Harness a deep understanding of product, marketing, UX/UI, and finance to develop strategies that enhance customer retention and maximize subscription revenue. Collaborate effectively with cross-functional teams to create compelling, value-driven subscription offerings that align with our branding and customer expectations.

Champion a culture of data-driven experimentation and strategic foresight within the Loyalty team, employing advanced analytics to reduce churn and achieve a 20% subscription share of total orders. As a visionary leader, foster a dynamic team environment that thrives on innovation and is adaptable to the evolving e-commerce landscape, aiming to deliver a quarterly revenue of around $8M.

Lead and inspire the loyalty and subscription team (Shapermint CLUB, Shaper Box, Autoship), setting vision and strategy for retention and growth.

Define strategic roadmaps that integrate marketing, product, and customer experience to maximize customer lifetime value.

Drive cross-functional collaboration with marketing, finance, product, and customer service, aligning stakeholders on loyalty initiatives.

Develop and refine subscription products, ensuring usability, customer value, and competitive differentiation.

Leverage customer data and insights to innovate, test, and validate new features or subscription models that reduce churn and boost satisfaction.

Own KPIs and analytics, implementing robust metrics, reporting on subscription health, and making data-driven optimizations.

Champion exceptional customer experiences, delivering personalized engagement strategies that build loyalty and retention.

Streamline processes and systems, ensuring scalable, efficient, and tech-enabled subscription management.

Build and grow a high-performance team, recruiting, training, and developing talent with clear career paths and growth opportunities.

Prioritize and execute key initiatives, managing OKRs, budgets, and timelines while fostering a culture of innovation and accountability.

• Proven expertise in loyalty and subscription management with 4+ years in Product roles (ideally in e-commerce), building, optimizing, and scaling subscription programs.

• Customer retention strategist with experience designing and executing initiatives that reduce churn, increase engagement, and maximize customer lifetime value.
• Data-driven decision maker, highly skilled in analytics and interpretation, translating customer insights into actionable strategies and measurable results.
• Strong background in CRO, including A/B testing, user segmentation, and targeted campaigns to improve conversion and engagement metrics.
• Agile leader with experience guiding cross-functional teams, managing complex projects, and ensuring responsiveness in dynamic environments.
• Proficient in tools and technologies relevant to subscriptions and loyalty programs (CRM, marketing automation, customer data platforms).
• Inspirational leader and team builder, fostering collaboration, mentoring talent, and driving continuous improvement across teams.