Senior Vice President, Marketing Science

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. Why? Because at its best, the internet is an open marketplace of ideas, content, and commerce fueled by relevant advertising. That's why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage.

Alongside Client Services and Business Development, the Marketing Science team helps advertisers make smarter, data-driven decisions across the open internet. We transform complex data into clear, actionable insights that power smarter campaign strategies, precise measurement, and continuous performance improvement. By combining analytical rigor with deep industry expertise, Marketing Science ensures our clients fully realize the value of The Trade Desk's platform and drive measurable business growth.

THE ROLE

The Trade Desk (TTD) is seeking an accomplished and visionary Senior Vice President, Marketing Science to lead our global marketing science strategy and build a world-class capability that drives measurable business impact for our clients. This role will include leadership of our Solutions Consulting team, providing design and technical services to help large client build custom solutions (analytics, reporting, custom algos, workflow) on top of TTD APIs.

This executive will partner closely with Client Services, Product, and Data Partnerships to design, implement, and scale marketing science programs that help brands and agencies maximize the value of their investment on TTD platform.

KEY RESPONSIBILITIES

* Lead Marketing Science Strategy:
Develop and execute a holistic marketing science strategy that enables our clients to achieve maximum business impact through data-driven decision-making and advanced measurement.

* Client Partnership Leadership:
Serve as a trusted advisor to senior client executives (e.g., Heads of Measurement, Chief Analytics Officers, and CMOs) at Fortune 100 brands and leading agencies. Translate complex measurement and modeling insights into actionable strategies that enhance media effectiveness.

* Program Development:
Build and institutionalize TTD's marketing science program, including frameworks for experimentation, test design, and advanced analytics that drive platform adoption and client ROI.

* Measurement Excellence:
Advance TTD's capabilities in modern measurement methodologies, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), incrementality testing, and causal inference approaches.

* Cross-Functional Collaboration:

Partner with Product, Engineering, and Data Partnerships teams to influence our measurement roadmap, ensuring alignment with client needs and industry innovation.

* Team Leadership:
Recruit, develop, and lead a high-performing team of marketing science and analytics experts. Foster a culture of curiosity, innovation, and thought leadership across global markets.

* Thought Leadership:
Represent TTD in industry forums, conferences, and client summits as a recognized expert in marketing science and data-driven marketing effectiveness.

CANDIDATE SUCCESS PROFILE

Leadership Competencies

* Operational Excellence - Prioritizes effectively, drives accountability, and delivers results at scale.

* Cross-Functional Collaborator - Partners seamlessly with Data Partnerships, Leadership teams and Client Services.

* Situational Leader - Adapts style to fit context; balances vision with execution.

* Inclusive People Leader - Builds and inspires diverse, high-performing teams.

* Strategic Influencer - Communicates complex analytics with clarity and authority to executive audiences.

Functional Expertise

* Data-Driven Decision Maker - Grounds strategy in evidence and insight.

* Analytics Leadership - Deep expertise in statistics, test design, MMM, and MTA.

* Commercial Acumen
-Translates complex measurement to business outcomes.

* Measurement Innovator - Anticipates industry evolution and shapes the measurement roadmap.

Mindset & Values

* Results-Oriented - Passionate about measurable client and business impact.

* Client-Centric - Builds trusted partnerships with senior client executives.

* Curious & Continuous Learner - Embraces innovation and experimentation.

* Integrity & Transparency-Champions openness, accountability & ethical data use.

* Resilient & Adaptive - Thrives in fast-paced, dynamic environments.

QUALIFICATIONS

* 15+ years of experience in marketing analytics, data science, or measurement leadership roles, with significant experience in ad tech, digital media, or consulting.

* Deep expertise in statistics, experimental and test design, econometricmodeling, MMM, and MTA.

* Proven success in building and leading high-performing teams and scaling global programs.

* Strong executive presence and ability to build trusted relationships with senior client stakeholders and industry partners.

* Experience partnering with Product and Data teams to shape…