Vice President, Marketing Lead Generation & Enablement

We are seeking a strategic and commercially minded Leader of Marketing Lead Generation Strategy and Enablement to define and scale how we attract, prioritize, and convert high-value prospects, owning the top and middle of the funnel from awareness through Sales Accepted Lead (SAL).

This role defines how MSCI leverages artificial intelligence, automation, and data science to identify high-value prospects, generate qualified demand, and equip sales with precision-targeted insights and enablement content that accelerate revenue growth.

Working at the intersection of marketing strategy, sales enablement, and go-to-market alignment, the ideal candidate will drive both pipeline quality and velocity. An Account-Based Marketing (ABM) mindset will be applied to help deepen engagement across strategic accounts and B2B buying groups.

This role will also lead the strategy and day-to-day management of our sales enablement platforms (e.g., Highspot), ensuring that content is organized, aligned to the buyer journey, and effectively leveraged by sales teams. Success includes increasing seller adoption, improving content effectiveness, and enabling seamless sales workflows through smart platform governance and analytics.

AI-Driven Strategy & Innovation

* Architect a marketing AI roadmap that integrates predictive analytics, generative AI, and automation across campaign design, segmentation, and personalization.

* Implement AI models for lead scoring, intent prediction, and buying-stage identification using behavioral, firmographic, and engagement data.

* Deploy generative AI to scale content production (e.g., campaign assets, nurture streams, sales enablement materials) while maintaining brand integrity and compliance.

* Partner with Data Science and Rev Ops to integrate AI models with Salesforce, Marketo, and ABM platforms (6sense, Demandbase, Bombora).

* Continuously evaluate emerging AI tools to enhance pipeline accuracy, campaign performance, and marketing efficiency.

Demand Generation Leadership

* Design and execute a global demand generation strategy combining inbound marketing, ABM, and targeted digital outreach.

* Govern the end-to-end lead lifecycle up to SAL, ensuring lead quality, scoring integrity, and frictionless routing to sales.

* Balance top-of-funnel acquisition with strategic account-based marketing to drive conversion velocity.

* Ensure campaign orchestration leverages AI insights to dynamically optimize targeting, messaging, and channel allocation.

Sales Enablement & AI Collaboration

* Manage the global sales enablement ecosystem (e.g., Highspot/Seismic) and infuse it with AI-driven content recommendations tailored to buyer personas, industries, and opportunity stages.

* Develop and maintain AI-assisted playbooks for sales, combining behavioral analytics with contextual enablement guidance.

* Collaborate with the Sales Transformation team to ensure seamless marketing-to-sales handoff enriched with predictive insights and prioritized leads.

Analytics, Measurement & Optimization

* Establish AI-powered dashboards to forecast pipeline outcomes, attribute campaign impact, and simulate marketing performance scenarios.

* Measure marketing's contribution to pipeline creation, conversion velocity, and content adoption.

* Partner with Data Engineering and Analytics to ensure real-time visibility into lead flow, engagement scoring, and ROI.

* Use reinforcement learning and A/B testing frameworks to optimize nurture sequences, lead routing, and campaign resource allocation.

Leadership & Cross-Functional Collaboration

* Lead a high-performing global marketing operations and enablement team skilled in AI, data, and automation.

* Partner with Sales, Rev Ops, and Product Marketing to align on shared pipeline goals and funnel definitions.

Serve as a change leader for AI adoption within the marketing organization - training teams on prompt engineering, AI ethics, and human-AI collaboration best practices

Success Metrics

* Pipeline contribution from AI-qualified leads

* Increase in conversion rate (MQL → SAL → SQL) driven by predictive scoring models

* Lead velocity and handoff SLAs

* Sales enablement content utilization and engagement
* % of marketing workflows automated or AI-assisted

* ROI uplift from AI-optimized campaigns and lead targeting

* 10+ years in B2B marketing, with deep expertise in lead generation, automation, and AI-enabled marketing technologies.

* Proven track record of implementing AI and predictive models in marketing strategy (lead scoring, segmentation, personalization, or content generation).

* Skilled in Mar Tech architecture - Salesforce, Marketo/Hub Spot, 6sense, Demandbase, Bombora, Highspot/Seismic.

* Understanding of data science principles, marketing analytics, and AI-driven optimization.

* Visionary leader with a balance of creativity, data fluency, and strategic influence.

What we offer you

* Salary range: $193,000 - $251,000 / year plus eligible for annual bonus

* Transparent compensation schemes and comprehensive employee…