Senior Data Analyst, GTM; Go-To-Market

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Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next‑generation platform that provides a comprehensive,
business‑in‑a‑box solution
—combining cutting‑edge technology
, personalized training
, a vibrant community, and exclusive industry partnerships
—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. We equip professionals to launch and scale a successful travel advisory business, making it the ultimate way to align work with lifestyle.

At the heart of Fora is our mission: to power the next generation of travel entrepreneurs by offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first‑time entrepreneurs, can build a profitable career aligned with their passions.

Our platform combines innovative technology with the human touch, offering:

• Best‑in‑class training programs to help agents develop expert knowledge, no matter their starting point.
• A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
• Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
• Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.

We are looking for a Senior Data Analyst to join our growing Data team with a focus on (GTM) Go‑To‑Market. This person will report to our Director of Data & Analytics and embed with the Growth team (encompassing Marketing, Sales, and Growth Product). As an early Data hire at a time of rapid company growth, you will play a key role in shaping what our processes will look like for years to come.

• Improve our sales & marketing measurement and optimization programs (e.g., incrementality tests, A/B tests, attribution, and media mix modeling).
• Lead complex, high‑visibility deep dives & analyses that drive business decisions and process or product improvements, particularly around our go‑to‑market motion.
• Be a strategic thought partner to cross‑functional stakeholders by identifying opportunities, shaping hypotheses, and delivering actionable insights.
• Design and maintain scalable data models, decision tools, and analytics infrastructure (using Big Query, dbt, and Omni) to empower self‑serve analytics.
• Drive clarity in measurement and metrics definitions, helping teams understand what is happening in the business and what they can do to improve it.
• Promote a culture of data excellence through mentorship, documentation, and training.
• Contribute to team strategy, project prioritization, and the continuous evolution of analytics best practices.

• 5+ years of experience in a data analytics role, preferably in a fast‑paced, collaborative environment.
• Demonstrated experience in GTM, sales, marketing, and/or growth analytics. Familiarity with both digital and offline marketing is a plus.
• Proficiency in SQL is essential. Knowledge of Python or R is a plus.
• Hands‑on experience with modern data analytics stack (e.g., Airbyte, Big Query, dbt, Omni, Hex, or equivalents) and data modeling best practices.
• Strong communication and storytelling skills.
• Deeply curious with a drive to learn.
• Pragmatic. Looking for real‑world business impact, not a science project.
• A collaborative and empathetic mindset with experience supporting and leveling up your peers.

Compensation range varies based on experience, with an indicative range of $120k‑$160k + equity. Final compensation will depend on the level at which the candidate is hired, as the role has multiple levels.

• Unlimited vacation
• Health insurance (including an option completely covered by Fora HQ)
• Dental & vision insurance
• Wellhub memberships
• 401(k) plan with company match
• Commuter benefits
• Supplemental life insurance
• Stock options

• We’re forging our own path: driving change within the industry and not maintaining the status quo.
• We’re stronger together:…