Director, Marketing Automation & Data Strategy

Description

We seek an experienced marketing automation subject matter expert to expand our established omnichannel team. The Director, Marketing Automation Strategy partners with cross-functional subject matter experts to support global pharmaceutical and biotech clients in both consulting-based and standard AOR structured engagements. The team utilizes an agile-inspired methodology that informs both how it collaborates (lean, collaborative matrix team) and how work moves through the system (Kanban with adapted SCRUM methods).

• Clients seeking omnichannel capabilities
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  Participate in designing and executing organizational transformation initiatives that help clients accelerate their journey to become truly omnichannel enterprises.
• Clients with existing omnichannel capabilities
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  Assist with initiatives to upskill omnichannel abilities and serve as an in-house subject-matter expert, supporting agency teams that need to translate creative campaigns into effective omnichannel campaigns.
• Unique agility / non-standard AOR projects
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  Apply your skillsets alongside purposefully assembled nimble teams to tackle unique one-off client challenges not well-suited for standard AOR engagements.
• SME support to standard AOR teams
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  Provide support to standard AOR client engagements as a billable resource as needed.

• Lead client initiatives across marketing automation strategy/implementation and advanced analytics-driven optimization. Skills may be focused on strategic thinking and system design for one project while also doing implementation on another.
• Critical thinking and the ability to unpack audacious, often ambiguous challenges into smaller, addressable work streams that can be orchestrated into a roadmap.
• Highly customer‑facing, bridging relationships within our internal Syneos network and building relationships with new and existing external clients.
• Stay on top of emerging trends and changing privacy laws that impact CX Design, marketing automation, and the compliant use of data.

• Assist clients in implementing and managing digital marketing technologies, offering recommendations on emerging tools for enhanced performance.
• Collaborate closely with client stakeholders to develop strategies for improving digital campaign effectiveness, customer acquisition, and engagement across touchpoints.
• Act as a liaison between IT departments and clients to ensure seamless data integration into data lake and analytics platforms.
• Help formulate a client‑centric technology roadmap, including current stack optimizations and future technology acquisitions.
• Support the streamlining and automation of campaign operations, focusing on maximizing performance, efficiency, and scalability.
• Implement marketing automation governance protocols for clients to ensure consistent and compliant technology usage across campaigns and teams.
• Facilitate process standardization, working closely with clients to establish best practices in marketing automation that can be replicated across campaigns and platforms.
• Review and document existing client workflows to identify opportunities for automation process improvements, making recommendations for standardization where appropriate.
• Create and maintain comprehensive documentation for clients, detailing marketing automation configurations, governance policies, and best practices for easy reference and future scaling.
• Partner with analytics teams to provide clients with robust tracking and reporting mechanisms for performance insights.
• Monitor and assist in planning for the necessary resources and infrastructure to accommodate business growth and adaptability.
• Support client projects in an agile environment, demonstrating flexibility as requirements and priorities evolve.
• Demonstrate strong analytical skills with the ability to interpret data, generate insights, and make data‑driven decisions.

• 5‑7+ years of data‑driven marketing automation strategy experience (agency, client, consultant). Healthcare marketing experience is a plus.
• Proficiency in Marketo required. Additional experience with any of the following platforms is a plus:
  Ado…