Senior Director, CRM Strategy & Analytics

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Profiles is hiring a Senior Director, CRM Strategy & Insights for a national media company on a direct-hire basis.

Summary:

We are seeking an experienced Senior Director of CRM Strategy & Analytics to lead our clients’ CRM and direct-to-consumer analytics efforts. The ideal candidate will have a strong background in CRM strategies, data analysis, and customer insights. They will have strong domain expertise in direct-to-consumer subscriber businesses, ideally in entertainment. This role will be pivotal in driving customer-centric strategies and improving customer engagement and retention.

Responsibilities:

• Develop and implement marketing analytics strategies to support customer retention, engagement, and growth.
• Design and execute CRM campaigns, customer segmentation, and lifecycle analysis.
• Design and conduct experiments, A/B testing, and segmentation studies to enhance marketing efforts.
• Collaborate with marketing, sales, and product teams to integrate data insights into marketing strategies and planning.
• Interpret CRM performance and subscriber metrics, identify trends, and prioritize opportunities to drive revenue and improve customer lifecycle management.
• Present findings and recommendations to senior leadership and other stakeholders.
• Collaborate with cross-functional teams, including marketing, product, and analytics, to integrate Marketing Analytics into broader business strategies.
• Stay updated on CRM technology trends, best practices, and emerging tools to innovate and enhance strategies.
• Manage CRM analytics budgets, ensuring efficient allocation of resources and maximizing return on investment.

Qualifications:

• Proven experience in CRM analytics, with a track record of driving customer engagement and retention.
• 10-12+ years of experience in a similar field.
• Bachelor's degree in marketing, statistics, data science, or a related field.
• Expertise in CRM platforms and tools (Braze and Segment preferred), as well as data analysis and visualization tools such as Tableau.
• Strong business acumen and ability to translate data into actionable insights and strategic recommendations.
• Excellent leadership and team management skills, with the ability to inspire and motivate a team.
• Strong communication and presentation skills, with the ability to clearly communicate complex findings to both technical and non-technical stakeholders.
• Strong problem-solving and critical-thinking abilities, with a curious and analytical mindset.
• Experience working in a fast-paced, dynamic environment with the ability to manage multiple projects and priorities.

Director

Full-time

Analyst, Marketing, and Strategy/Planning

Broadcast Media Production and Distribution