Backlink Outreach Specialist

Join to apply for the Backlink Outreach Specialist role at Mean Pug Digital
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We’re seeking a results-driven Backlink Outreach Specialist to help grow the online authority of our websites through strategic, ethical, and personalized link-building efforts. You’ll be responsible for identifying high-quality backlink opportunities, performing outreach, and managing communication to successfully secure links that improve SEO performance.

• Link Prospecting & Opportunity Discovery
• Research and identify relevant, high-authority websites and pages within our target industries (e.g. legal, healthcare, professional services).
• Use tools like Ahrefs, SEMrush, Buzz Stream, or manual methods to discover link-building opportunities such as:
  Resource pages, Guest posting opportunities, Broken link replacements, Unlinked brand mentions, Relevant directories or citations, Local news and PR-based links
• Contact Discovery & Vetting
• Locate accurate and relevant contact information (email, forms, Linked In) for decision-makers and web admins.
• Ensure outreach targets meet our quality and relevancy standards to avoid spammy or toxic backlinks.
• Outreach Execution
• Draft and send personalized outreach emails with compelling value propositions tailored to each opportunity type.
• Manage follow-ups in a timely manner to maintain consistent communication.
• Track and document outreach performance (replies, positive responses, links secured).
• Relationship Management
• Build long-term relationships with webmasters, journalists, bloggers, and influencers.
• Handle negotiations or collaboration terms (e.g. guest post content, link exchanges) with professionalism and alignment to SEO best practices.
• Reporting & Collaboration
• Maintain detailed records of outreach efforts in spreadsheets or CRM tools.
• Collaborate with SEO and content teams to align link-building strategy with broader SEO goals.
• Provide weekly status reports showing number of outreach emails sent, replies received, links gained, and overall progress.

• Proven experience with backlink outreach, link building, or digital PR
• Strong understanding of SEO and the importance of high-quality backlinks
• Familiarity with tools like Ahrefs, Pitchbox, SEMrush, Buzz Stream, or similar
• Excellent written communication skills and attention to detail
• Ability to research effectively and think creatively to identify link targets
• Organized, proactive, and self-motivated with the ability to work independently

• Experience working in the legal or healthcare verticals
• Basic knowledge of Google Sheets and CRM systems
• Familiarity with on-page SEO or technical SEO principles

• Health, dental, and vision insurance
• Company-sponsored 401(k) plan with matching
• Flexible work schedule — work when and where you’re most productive, as long as deliverables are met
• Pet-friendly benefits — reimbursement of up to $500 for adoption fees or vaccinations if you choose to welcome a pet into your life
• Your choice of equipment to set you up for success (Mac or PC — your call)
• Team outings and optional social events throughout the year
• A welcome plant to brighten your workspace

• Entry level

• Full-time

• Other

• Advertising Services

We’re here to help ethical link builders create lasting professional connections. You may now apply unless the posting has been closed.