Associate Director Paid Media

This range is provided by VML. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Associate Director, Paid Media
- W2 hourly Freelance
. Hybrid Schedule. The role is to assist in delivering paid media campaigns for our clients. The Associate Director, Paid Media
- W2 hourly Freelance is responsible for creating and maintaining media campaigns for our clients across all media channels (Paid Search, Social, Display, Video, Native & More). The role is dedicated to a specific client(s) to fulfill media operation excellence with VML’s approach to digital media.

• Daily campaign check ins and ensure that all required campaigns are live/paused/ended
• Digital platforms spend and pacing management; re-allocating unspent dollars based on calculations, performance, and business objectives.
• Develop Platform Trafficking Sheet by interpreting requirements brief within the parameters of specific platform, campaign, and objective
• Provide recommendations to analytics team and Media strategist for changes within bid strategies, audiences, and creatives.
• Upload/edit digital campaigns within Digital Media Platforms (Meta Business Manager, DV360, Google Ads, Linked
  
  IN & More).
• Utilize and understand large data dumps to upload/change/ create campaigns through bulk processes
• Navigate through all digital platforms required to service a client
• Identify platform optimization needs and work with Media Strategists and/or Media Director to level-set performance
• Interpretation and execution of media optimization roadmaps across channels, independently from direct report.
• Assists with training and onboarding of Associate Connections Manager
• Passing off trafficking requirements to offshore Ad Ops team

• 4 – 6+ years professional work experience, Agency Experience preferred
• Minimum 2+ years paid media experience
• Specific understanding of digital media buying, trafficking, and pacing across Paid Search, Programmatic, and Paid Social channels
• Strong mathematical reasoning skills
• Problem solving abilities
• Strong self-management and time management skills
• Professional and Proactive Communication skills

• Mid-Senior level

• Temporary

• Marketing

• Technology, Information and Media, Advertising Services, and Marketing Services