Marketing Analytics Lead Acquisition, Lifecycle, and Segmentation

New York, New York

10/23/2025

Contract

Active

Job Summary

We are seeking a strategic and hands-on Marketing Analytics Lead to drive the analytics roadmap across acquisition, lifecycle, and segmentation for a commercial banking client.

This role will lead marketing measurement and customer insights, enabling data-driven decisions throughout the customer journey—from initial engagement to long-term retention.

The ideal candidate will thrive in a fast-paced, digital-first environment and bring deep expertise in marketing analytics, campaign execution, and performance optimization.

Key Responsibilities

• Develop and execute end-to-end marketing analytics strategy across paid, owned, and earned channels.
• Build frameworks to measure marketing effectiveness, ROI, and customer impact.
• Establish data standards, taxonomy, and measurement protocols in collaboration with data teams.
• Lead a team of analysts and data scientists focused on acquisition, lifecycle, and segmentation.

• Partner with Growth and Channel Marketing teams to optimize digital acquisition performance across search, display, social, affiliates, and partnerships.
• Design and implement attribution models (multi-touch, MMM, incrementality testing).
• Deliver insights to improve cost-per-acquisition, conversion rates, and funnel efficiency.
• Evaluate new acquisition channels using structured measurement frameworks.

• Build measurement frameworks across onboarding, activation, engagement, and retention.
• Collaborate with CRM and Lifecycle Marketing teams to design and assess triggered communications and retention campaigns.
• Identify behavioral and transactional drivers of churn and engagement.
• Define success metrics and report lifecycle program performance to stakeholders.

• Lead customer segmentation and clustering initiatives to support personalized marketing.
• Partner with Product and Experience teams to translate insights into differentiated journeys and offers.
• Develop and maintain customer personas and behavioral cohorts for targeting and content strategy.

• Own marketing measurement architecture including tracking, tagging, and analytics design.
• Promote a test-and-learn culture through A/B and multivariate experimentation.
• Build dashboards and self-service analytics tools for marketing teams.
• Define and manage marketing KPI hierarchy from media efficiency to customer value realization.

• 10+ years of experience in marketing analytics, growth analytics, or digital marketing data science.
• Deep understanding of digital channels and associated KPIs.
• Proven experience with attribution models, MMM, and lift testing.
• Experience integrating first-party and third-party data for analytics and personalization.
• Strong communication and storytelling skills to bridge analytical insights with business strategy.
• Demonstrated success in building and leading high-performing analytics teams.

• Experience in fintech, commercial banking, or digital-first financial services.
• Familiarity with privacy frameworks (CCPA, GDPR) and compliant data governance.
• Expertise with CDPs and marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Adobe).
• Advanced degree in Quantitative Marketing, Data Science, Statistics, Economics, or related field.
• Experience with AWS and SQL Server for data insights and reporting.
• Proficiency in Power BI for dashboarding and analytics visualization.