Manager, Growth Marketing; LatAm and Canada

Position: Manager, Growth Marketing (LatAm and Canada)
** We Are Paramount  on a mission to unleash the power of content you in?*
* Weve got the brands, weve got the stars, weve got thepowerto achieve our mission to entertain the planet  now all were missing is YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter  both for our audiences and our employees  and aim to leave a positive mark on culture.

** Overview:*
* Were looking for a Growth Marketing Manager to help accelerate our footprint across LATAM and Canada focusing on paid media. In this role, youll drive the strategy and execution of paid media campaigns across digital channels, with a major focus on CTV/OTT partnerships. Youll also work across paid social, You Tube, paid search, and emerging platforms to fuel user acquisition and retention.

Youll collaborate closely with our US and international teams to deliver high impact campaigns. This is a role for someone who thrives in a fastmoving environment and knows how to turn insights into growth. If youre a strategic thinker with deep expertise in digital media and an interest for streaming and entertainment, this is your chance to shape the future of Pluto TVs global growth.

** Responsibilities:*
* + Lead endtoend execution of growth marketing campaigns, continuously optimizing to hit core business and acquisition goals.

+ Own paid media strategy across channels, with a deep focus on customer acquisition and KPI performance.

+ Partner with creative, lifecycle, product marketing, and finance teams to ensure campaigns ladder up to broader business objectives.

+ Collaborate with content marketing and creative teams to prioritize assets and ensure deliverables meet platform specs.

+ Leverage deep knowledge of paid media platforms (Meta, Tik Tok, You Tube, Google Ads, Microsoft Ads) and CTV/OTT to drive performance.

+ Build and deliver performance reports and insights for leaders and cross functional partners.

+ Maintain centralized media plans, budgets, forecasts, and reporting with accuracy and attention to detail.

+ Ensure flawless campaign launches, including tracking, budget setup, and reporting.

+ Partner with Analytics to evaluate performance and translate results into actionable next steps.

+ Manage billing reconciliation and ensure timely partner payments.

+ Stay ahead of industry trends, tools, and best practices to elevate our OTT and digital media strategy.

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* Basic Qualifications:

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* + Bachelors degree required.

+ 4+ years in digital media planning/buying, ideally in entertainment, streaming, or user acquisition.

+ Experience in inhouse growth marketing or agency roles supporting entertainment clients.

+ Proficiency with programmatic DSPs, Google Ads, paid social, CTV/OTT, and adserving platforms (e.g., DCM).

+ Deep knowledge of OTT/CTV advertising, including streaming and native placements.

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Experience with data visualization tools (Looker, Tableau) and the ability to turn data into strategy.

+ Robust analytical and numerical acumen to help drive data into actionable marketing decisions.

+ Solid knowledge of KPIs, media measurement, and attribution tools (Google Analytics, Adobe, Kochava).

+ Advanced skills in Excel, PowerPoint, and Google Workspace.

+ Top-notch communication skills and comfort presenting in a matrixed organization.

+ Fluency in English and Spanish.

+ Experience working on global teams and navigating regional nuances.

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* Additional Qualifications:

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* + Deep proficiency in Excel, PowerPoint, and Google Drive.

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Experience with Adobe Analytics, Google Analytics, Tableau, Looker.

+ Working knowledge of SA360 / CM360.

+ Working knowledge of SAP Ariba.

+ Attention to detail and proactive communication style.

+ Ability to thrive in a fastpaced, evolving environment.

+ Fluency in Portuguese is a plus.

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel.

The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the worlds biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streamings other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

ADDITIONAL INFORMATION

Hiring Salary Range: $85,000..

The hiring salary range for this position applies to New York,…