Product Manager, Consumer

Position: Growth Product Manager, Consumer
Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs.

Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, Step Stone Group, Icon Ventures, and Lux Capital.

To learn more about Maven, visit us at

An award-winning culture working towards an important mission - Maven Clinic is a recipient of over 30 workplace and innovation awards, including:

* Fortune Change the World (2024)

* CNBC Disruptor 50 List (2022, 2023, 2024)

* Fortune Best Workplaces for Millennia ls (2024)

* Fortune Best Workplaces in Health Care (2024)

* TIME 100 Most Influential Companies (2023)

* Fast Company Most Innovative Companies (2020, 2023)

* Built In Best Places to Work (2023)

* Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)

* Great Place to Work certified (2020, 2021, 2022, 2023, 2024)

* Fast Company Best Workplaces for Innovators (2022)

* Built In LGBTQIA+ Advocacy Award (2022)

Maven is looking for a Product Manager to focus on product-led growth in Maven's consumer product, with a focus on onboarding, conversion, retention, and revenue growth across the lifecycle. This role is ideal for a PM who thrives at the intersection of consumer health, AI-powered product experiences, and data-driven growth.

Success in this role requires comfort navigating ambiguity, being scrappy and running constant experiments, while being hyper analytical and execution-focused. Reporting to the General Manager, Consumer, you'll help define how members first experience Maven-and how that experience adapts over time-by shaping AI-enabled personalization and care delivery. You'll have a small pod of engineers and partner most heavily cross-functionally with analytics engineering and marketing.

As a Growth Product Manager at Maven, you will:

* Own key onboarding initiatives, including designing and executing experiments to improve conversion and retention

* Partner deeply with Marketing and Lifecycle teams to ensure strong alignment between acquisition, onboarding, and in-product engagement.

* Use data rigorously, setting success metrics, analyzing funnels, and improving conversion, retention, and satisfaction.

* Partner with analytics engineering to shape analytics infrastructure, event tracking, and attribution

* Define and ship AI-powered features that personalize the consumer experience while meeting high standards for trust, safety, and clinical integrity.

* Run experiments and iterate quickly, owning the end-to-end process from problem definition through launch and measurement.

We're looking for you to bring:

* 5+ years of product management experience, ideally within a consumer health or fast-paced high growth setting, collaborating with design, engineering, and marketing partners

* Strong analytical rigor:
Comfort defining metrics, building dashboards, analyzing funnels, and translating insights into action.

* Technical enough to build a strong partnership with engineering and help scope funnel optimization features

* Growth & onboarding savvy:
Deep intuition for how marketing, onboarding, and product experiences connect-and how misalignment can hurt trust and conversion.

* Start-up mindset with scrappy execution and end-to-end ownership:
Ability to move quickly, test hypotheses, and balance speed with quality in a fast-growing environment.

* Strong judgment:
Especially important in healthcare, where product decisions directly impact user trust and outcomes.

The base salary range for this role is $150k-$210k per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

This role requires active work authorization in the US.

Maven embraces a flexible hybrid work model. Our teams primarily operate from the New York Metropolitan area, NY, and remotely via San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C. For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week (Tuesday, Wednesday, Thursday). For those based in San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C., we encourage in-person…