Content Creator, Digital Media ​/ Production

Praytell is a creative communications agency built by strategic minds and spirited hearts who believe original storytelling, unexpected ideas and an instinctive recoil from anything remotely boring can shape culture and make people... well, give a sh!t. We partner with brands to create timely, integrated and headline-worthy campaigns across social, earned, digital, experiential and emerging platforms, all rooted in smart strategy, creative excellence and a deep understanding of what's resonating right now.

We've been doing this for just over a decade and have picked up some pretty cool awards along the way, including PRWeek's Best Place to Work (8x and counting), Agency of the Year and even a few your mom might recognize - even if she doesn't fully get what you do for a living.

Our work is collaborative, fast-moving and driven by curiosity, grounded in how we show up for our clients and for one another. If you're looking to join an ambitious, deeply supportive team that's focused on doing great work with great people and doesn't take itself too seriously, we'd love to hear from you.

The Opportunity

Praytell is looking for a nimble, social-obsessed Content Creator to join our team in New York. This role sits at the intersection of content creation, community management and culture - shaping platform-native work that drives conversation, builds connection and brings brand narratives to life in real time. You'll concept, capture, edit and publish timely content across social platforms, while helping foster community through thoughtful engagement and daily social management.

This role works closely with creative, strategy and account partners and reports to a Creative Director.

As a Content Creator, you will:

• Create high-performing, platform-native social content from start to finish, leveraging proficient design, mobile-native shooting, editing, and copywriting skills.
• Convert trends, cultural signals, and platform shifts into authentic creative strategies, knowing when to engage, how to adapt formats intentionally, and why moments matter.
• Keep up with the latest best practices on key platforms to strengthen the content, boost engagement, and get it noticed.
• Work with creative, strategy, design, and other teams to develop concepts, refine ideas, and deliver work that meets brand and campaign objectives.
• Experiment with new storytelling formats, visual styles, editing approaches, and creator-led techniques to continually evolve the craft and bring fresh thinking to the work
• Explore and integrate AI tools into workflows to enhance ideation and streamline production.
• Draw inspiration from creators, comment sections, niche communities, and internet subcultures to fuel inventive, culturally aware ideas.
• Manage fast-paced, high-volume content projects and all associated assets, ensuring everything remains top-notch.

About You

Experience you have:

• You have 2-4 years of experience creating social-first content and managing communities, ideally within a creative or social agency environment.
• You're fluent in major social platforms and understand what types of content resonate with different audiences and why.
• You can concept, write, produce and edit short-form social media content
• You're comfortable concepting, filming and editing short-form social video directly in-app on platforms like Tik Tok, Instagram and You Tube Shorts.
• You have a strong understanding of platform best practices, content performance signals and real-time social behaviors.
• You have a sharp eye for cultural relevance and understand how to translate trends into brand-right creative that feels native and current.
• You've worked cross-functionally to bring ideas to life and can communicate concepts clearly and collaboratively.
• You know when content should be scrappy, when it should be polished and how to make smart creative choices within fast-moving timelines.
• You've experimented with generative AI and understand how to use it as a creative accelerator.

Equally important, you are:

• Ambitious and entrepreneurial
• Flexible and adaptable
• Meticulous and well-organized
• A creative problem solver
• Inquisitive and eager to learn
• Collaborative and team-oriented
• Honest and ethical in all work
• Committed to advancing diversity, equity, inclusion and belonging in the workplace

Benefits

We offer a growing list of benefits and perks, including:

• Salary: $70,000 - $85,000 (This range reflects the minimum and maximum compensation. We typically offer salaries within the 25th to 75th percentiles and cannot exceed the listed maximum. Final offers depend on experience, skills and qualifications.)
• Comprehensive health care (Medical, Dental, Vision)
• Employee Stock Ownership Plan (ESOP) with annual shares of Project Worldwide, our parent company
• Traditional and Roth 401(k) options with an annual employer contribution based on company performance
• Flexible Time Off (FTO), company holidays and mental health days
• Flexible work locations within the US - remote is a-ok! We also have physical hubs and offices in LA, SF,…