Founding Account Executive

About Live Flow

Live Flow is building the next generation of financial tools for modern businesses. We started with FP&A, helping finance teams build powerful, Excel-native reporting on top of Quick Books. Now expanding into a brand-new market by building a full accounting system from the ground up.

We're a fast-growing, venture-backed startup with customers ranging from early-stage startups to complex multi-entity businesses. This next chapter is a big one: a new product, a new ICP, and a new go-to-market motion.

About The Role

We're hiring a Founding Account Executive to help launch and define the go-to-market motion for Live Flow's new accounting product.

This is not a standard, scaled AE role. You'll be one of the first sellers on a brand-new product, operating in true 0 → 1 territory. You'll work closely with founders, product, and engineering to shape messaging, identify the right customers, and turn early learnings into repeatable motion.

If you thrive in ambiguity, enjoy building from scratch, and want real ownership over how a product goes to market, this role is for you.

What You'll Do

• Own the full sales cycle for Live Flow's new accounting product, from first conversation to close
• Help define our ICP, buyer personas, positioning, and core messaging
• Run early discovery calls to deeply understand customer pain points and workflows
• Experiment with pricing, deal structure, and sales motion for $30k-$60k deals
• Work directly with founders and product to influence roadmap based on real customer feedback
• Turn chaos into clarity by documenting learnings and helping shape early sales process
• Close early lighthouse customers and build momentum for the product launch

What We're Looking For

• You have 2+ years of Account Executive experience selling B2B SaaS
• You've worked at an early-stage startup or in a highly unstructured environment
• You're comfortable selling a product that's still being built and evolving
• You thrive in ambiguity and don't need everything figured out to take action
• You're deeply curious, ask great questions, and have a strong growth mindset
• You take ownership, move fast, and bias toward learning by doing
• You're excited by the idea of helping define how a product is sold, not just executing a playbook

Nice To Have

• Experience selling into finance, accounting, or operations teams
• Experience with Quick Books, accounting systems, or financial workflows
• Previous founding AE or 0 → 1 sales experience
• Comfort working closely with product and engineering teams

Benefits

• Base Salary of $90,000 and estimated OTE of $180,000 with an uncapped commission structure
• Meaningful equity as an early member of the sales team
• Medical, dental, and vision coverage
• Unlimited vacation/paid time off
• 401(k)
• All the latest tech you need;
  Macbooks, monitors, etc...
• Monthly budget to spend on books and conferences to learn
• Exciting business trips across the country