In-House Agency Account Lead

Account Lead

The Account Lead serves as the primary agency partner to Marketing for integrated, cross-channel campaigns supporting Guardian's Financial Protection Services and Wealth Management (FPRS/CSWM). This role sits within Guardian's in-house agency and blends strategic account leadership with strong program oversight, bringing an agency-caliber planning lens to campaign development while maintaining a holistic view across initiatives.

Acting as a trusted partner to marketing stakeholders, the Account Lead helps frame business needs, shape campaign approaches, and ensure work is aligned to objectives, audiences, and performance goals. The role focuses on clarity, prioritization, and strategic judgment, partnering closely with Creative Project Management to ensure campaigns are thoughtfully planned and positioned for effective execution across channels.

Key Responsibilities

Strategic Account Leadership

* Serve as the primary agency partner for FPRS/CSWM marketing stakeholders, owning the relationship and acting as a trusted strategic advisor.

* Maintain a 360-degree, portfolio-level view of integrated, cross-channel campaigns supporting FPRS/CSWM, connecting initiatives across teams and work streams even when not the direct project owner.

* Ensure campaigns are aligned to business objectives, audiences and performance goals.

* Guide prioritization across initiatives, surfacing implications, risks, and tradeoffs to help teams and stakeholders focus on the highest-impact work.

Account Planning & Strategic Framing

* Act as an agency-style account planner, bringing a strategic lens to integrated, multi-channel campaign development.

* Partner with Marketing to shape and refine creative briefs, ensuring clarity on audience, insight, objectives, success metrics, and constraints.

* Pressure-test assumptions, messaging approach, and channel strategy before work enters execution.

* Translate business and marketing objectives into clear, insight-driven briefs and campaign plans that align with teams around a cohesive approach.

Program Oversight & Partnership

* Provide program-level oversight for complex, multi-workstream campaigns, ensuring clarity on scope, roles, dependencies and sequencing.

* Balance near-term delivery with longer-term road mapping to support evolving priorities

* Drive proactive communication through planning and status forums, identifying risks early and managing tradeoffs to keep work moving forward

* Partner closely with Creative Project Management to ensure work is well-defined, aligned, and positioned for successful execution.

Measurement & Continuous Improvement

* Partner with analytics and measurement teams to understand performance and effectiveness of integrated, cross-channel campaigns.

* Use insights and learnings to inform optimization recommendations and future campaign planning

* Contribute to ongoing improvements in agency processes, ways of working, and stakeholder engagement

Qualifications & Experience

* 8+ years of experience in account management, account planning, integrated campaign leadership at an external or in-house agency

* Proven experience leading complex, cross-channel, campaign initiatives in a matrixed environment

* Strong strategic thinking skills with the ability to connect campaign work to business outcomes

* Demonstrated ability to manage multiple work streams, stakeholders, and priorities simultaneously

* Experience working across paid, owned, and earned channels

* Highly organized, proactive, and comfortable operating in ambiguity

* Strong communication and relationship-building skills, with the ability to influence without direct authority

* Experience in financial services, insurance, or other regulated industries preferred

Location

* This role is Hybrid with 3 days a week in our Hudson Yards NY location

Salary Range:

$ - $

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive…